Jon Roberts Email & Phone Number

London, GB

London Area, United Kingdom

Amsterdam Area, Netherlands

Amsterdam Area, Netherlands

London, United Kingdom

Develop the Global Strategy for Lucozade and Ribena outside the GB and Ireland

London, United Kingdom

Leading the global strategy and geopgraphic expansion on Lucozade. Accountable for leading a team that develops worldclass innovation pipeline, communicatons and connections material, and sponsorship activation plans.

Drive the successful integration of Ketel One 2008, and Grand Marnier 2009.

· Leading a highly motivated team of 7 centrally and influence over 25 across 4 global regions.· Driving the marketing portfolio strategy to unlock sustained and incremental growth.· Total P&L accountability for 5million 9 litre case worth £250M NSV, the 5th largest profit Diageo market ·

Amsterdam Area, Netherlands

Diageo Global Brand Team Based in Amsterdam Lead shape and influence the global marketing strategy of one of Diageo's 8 global priority brands growing to over 2M 9l cases cases in 2003, with total global P&L accountability.

London, United Kingdom

Sheridan's, Godet, Dubliner and Romana Sambucca Strategically manage highly profitable cream liqueur portfolio, developing a 5 year plan delivering value growth, responsible for P&L across the brand trademark.

London, United Kingdom

IDV UK Le Piat D'Or and Piat Varietals Manage the Piat wines portfolio in the UK including an annual £1m 'A' spend and £3.2m M&P spend. Strategically drive New Brand Development of the Piat Varietal range (Chardonnay, Merlot, Cabernet Sauvignon etc.)

Develop effective consumer promotional and trade channel strategies across 15 drinks brands including Smirnoff, Archers, Le Piat D'Or, Croft Sherry, J&B, Bombay Sapphire and Drambuie delivering category growth and profitability.Shaping and implementing Category Management initiatives on Vodka & Jerez that via innovative, trade strategies delivering.

I joined as a graduate trainee in Marketing in 1989 and worked in Central Marketing ( national and local advertising & promotions). then moved in the the commerical buying department, working across the following areas. (Confectionery, Soft Drinks, Pet Food, Crisps& Biscuits). Finally I worked in Fresh food as a buyer on continental cheese

United Kingdom

Soft Drinks, Crisps & Snacks Strategic involvement in new product development, of above own label lines..

Managing and implementing 'through the line' themed promotions. This included involvement in briefing agencies to schedule the communication support above (TV and Press) and below the line ( in store leaflets, print buying, etc.).Completed a Masters Degree in Marketing sponsored by Tesco the thesis of which looked at the effectiveness of varying levels of.

Local marketing store specific activity against competitor openings etc. local press and outdoor. Experience gained within the Market Research Department covering questionnaire design, analysis and synthesis of data for Tesco Trading Departments.