I am a Sales Director & Head of Sales, expert in building & leading high-performing SaaS sales teams that capture new business and leverage existing client relationships to generate long-term recurring revenue by providing innovative ERP, WMS & business management software solutions to wholesalers, distributors, retailers, and manufacturers.I am skilled at defining & refining ideal customer profiles. Aligning sales, marketing, and product initiatives to improve value propositions, ensuring solutions meet customer and market needs.At Orderwise, a target for double digit growth required comprehensive analysis of the sales proposition. As Head of Sales, I led continual improvement of the sales organisation, redefined territories, formed an SDR function to boost outbound lead generation, and refined the Ideal Customer Profile. I adapted processes to improve efficiency & focus on high-impact opportunities. Succeeded in:✔ High double-digit year-on-year revenue growth.✔ Reduced deal cycle time.✔ Lower order discount.✔ Double deal volume & increased order value.Forterro's acquisition of Orderwise created the need to restructure to align with a cloud SaaS delivery model & enhance EBITDA. As Sales Director, I led restructuring efforts to align with cloud objectives working with Forterro's HR & Finance, & Orderwise Directors. I aided design of roles to support cloud initiatives & regionalisation to optimise resources, & spearheaded commercial cloud SaaS proposition. Restructuring was completed ahead of schedule, exceeded targets, & positioned the company for future SaaS growth.One of my core strengths is guiding Account Managers, Account Executives, & Team Leaders to develop structures, cadences, & priorities to enhance productivity & effectiveness alongside their personal development & goal attainment. I'm passionate about creating frameworks that enable accurate forecasting, ensuring predictable revenue streams & bolstering strategic decision-making to optimise resource allocation.Key Skills:✔ New Business Acquisition Strategies✔ Install Base Strategic Management✔ Sales Strategy Development & Deployment✔ Multi Product & Territory Sales Propositions✔ World Class Sales Methodologies✔ Sales Leadership, Coaching & Well being✔ Solution, Value & Cross Selling✔ Value Proposition Creation & Delivery✔ Stakeholder Management & Engagement✔ Revenue, Profitability & EBITDA Growth✔ Sales Performance Management Frameworks✔ Reporting & Market Insight Transparency✔ Building & Developing Revenue Confidence✔ Accessing New Markets, Clients & Sectors
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Sales DirectorInteqLincoln, Gb
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Sales DirectorOrderwise Mar 2022 - Oct 2024Lincoln, England, United KingdomAs Sales Director, reporting to Forterro Northern Europe VP Sales and Regional President, I am responsible for the Orderwise, 123Insight and Fortee product lines leading 2 x Team Leaders, 2 x New Business Digital Sales Account Executives, 4 x New Business Account Executives, 1 x Pre-Sales Engineer, 1 x Sales Ops Admin, and 6 x Customer Account Managers, across 3 product lines. I am accountable for leading all market expansion and business development activities, directing efforts to penetrate… Show more As Sales Director, reporting to Forterro Northern Europe VP Sales and Regional President, I am responsible for the Orderwise, 123Insight and Fortee product lines leading 2 x Team Leaders, 2 x New Business Digital Sales Account Executives, 4 x New Business Account Executives, 1 x Pre-Sales Engineer, 1 x Sales Ops Admin, and 6 x Customer Account Managers, across 3 product lines. I am accountable for leading all market expansion and business development activities, directing efforts to penetrate new markets, deepening relationships in existing ones, and driving close collaboration with Product and Marketing teams to capitalise on emerging market trends and client needs, especially as Orderwise is positioned to support inventory and automation needs in fast-growing sectors. I am directly accountable for team development and mentorship, cultivating high-performance Sales teams by recruiting, training, and mentoring top talent, playing critical role in fostering an environment that encourages proactive client engagement and effective sales practices across the business.Key Achievements Include:◼ Re-bundled, repackaged and repriced entire Orderwise offering from perpetual licence to cloud SaaS, andthereafter launched new SaaS offering to new clients and conversion of existing clients ahead of schedule to exceed expectations.◼ Exceeded sales target for new business cloud SaaS sales and for conversion of existing customer base.◼ Launched recurring revenue services product ahead of schedule, delivering best sales performance in region.◼ Implemented self-gen lead strategy for new Sales Reps, resulting in 50% of pipeline ACV,coming from self-gen activities by end of Q3 within 1st year. Show less -
Head Of SalesOrderwise Jan 2017 - Mar 2022Lincoln, United KingdomAs Head of Sales, reporting to CEO and Owner, I was responsible for 2 x Team Leaders, up to 6 x New Business Account Executives, 3 x Sales Ops Admin, and under management of 3 x Sales Development Reps, 4 x Customer Account Managers, and 4 x Customer Success Managers, spearheading overall sales strategy.Key Achievements Include:◼ Executed strategy to achieve high double digit year on year growth, conducting in-depth analysis of performance, inbound and outbound lead generation, value… Show more As Head of Sales, reporting to CEO and Owner, I was responsible for 2 x Team Leaders, up to 6 x New Business Account Executives, 3 x Sales Ops Admin, and under management of 3 x Sales Development Reps, 4 x Customer Account Managers, and 4 x Customer Success Managers, spearheading overall sales strategy.Key Achievements Include:◼ Executed strategy to achieve high double digit year on year growth, conducting in-depth analysis of performance, inbound and outbound lead generation, value proposition, sales strategy, resource allocation, and to install base account growth.◼ Achieved continual high double digit year on year growth.◼ Shortened average deal cycle time, enhanced sales velocity, and decreased average order discount tobelow 5%, to improve wider business profitability. Show less
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Sales And Marketing ManagerOrderwise Feb 2012 - Jan 2017Lincoln, United KingdomAs Sales & Marketing Manager, reporting to CEO and Owner, I was responsible for 4 x New Business Account Executives, 3 x Marketing Executives, 4 x Account Managers and 3 x Sales Ops Admin, forming and executing strategy. I was also accountable for developing customer engagement, building strong relationships with clients to understand needs and ensure that OrderWise’s ERP software solutions effectively meets business needs.Key Achievements Include:◼ Moved business away from Google… Show more As Sales & Marketing Manager, reporting to CEO and Owner, I was responsible for 4 x New Business Account Executives, 3 x Marketing Executives, 4 x Account Managers and 3 x Sales Ops Admin, forming and executing strategy. I was also accountable for developing customer engagement, building strong relationships with clients to understand needs and ensure that OrderWise’s ERP software solutions effectively meets business needs.Key Achievements Include:◼ Moved business away from Google organic and AdWords only strategy, with 30% of leads and 40% of revenue coming from alternative marketing sources ~12 months.◼ Implemented new lead qualification framework to increase sales productivity and conversion % with nurture marketing campaigns to re-engage.◼ Defined then deployed high volume, repeatable sales process bringing average sales cycle to under 30 days and increased Sales volume per Rep. Show less
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Sales DirectorWise Robotics Mar 2022 - Dec 2023Lincoln, England, United Kingdom
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Head Of SalesWise Robotics Oct 2020 - Mar 2022Lincoln, England, United KingdomHead of Sales reporting to the CEO and Owner. Wise Robotics was created as a sister company to Orderwise to develop and launch Goods to Person and A to B robotic automation solution to the mid and enterprise markets.• Developed go-to-market strategy for new product launch in emerging sector.• Led market positioning efforts to differentiate product in competitive landscape.• Created sales process and value proposition to drive successful product adoption.• Collaborated with CEO… Show more Head of Sales reporting to the CEO and Owner. Wise Robotics was created as a sister company to Orderwise to develop and launch Goods to Person and A to B robotic automation solution to the mid and enterprise markets.• Developed go-to-market strategy for new product launch in emerging sector.• Led market positioning efforts to differentiate product in competitive landscape.• Created sales process and value proposition to drive successful product adoption.• Collaborated with CEO and Owner to ensure alignment with company goals.• Worked with Marketing and Business Development to create successful inbound and outbound lead generation strategy. Show less
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Account ManagerCity Electrical Factors May 2011 - Dec 2011GrimsbyAs Account Manager, reporting to Branch Manager, I was responsible for managing strategic client engagements for 80 accounts ranging from sole traders to local authority and international organisations, acting as dedicated point of contact for clients, cultivating long-term partnerships by understanding unique requirements to deliver customised solutions to support wider business objective delivery. I was tasked to proactively anticipate client needs and pre-empt potential issues, ensuring high… Show more As Account Manager, reporting to Branch Manager, I was responsible for managing strategic client engagements for 80 accounts ranging from sole traders to local authority and international organisations, acting as dedicated point of contact for clients, cultivating long-term partnerships by understanding unique requirements to deliver customised solutions to support wider business objective delivery. I was tasked to proactively anticipate client needs and pre-empt potential issues, ensuring high levels of client satisfaction and trust, focusing on continually strengthening relations.Key Achievements Include:◼ Conducted variety of in-depth sales analysis and reports regarding client accounts, providing actionable insight for strategic decision-making enhancement.◼ Added ~30 new accounts ~6 months, setting new business standard.◼ Winner of best Salesperson by revenue, at both branch sales events held during tenure. Show less -
Holiday Homes Sales & MarketingPatrington Haven Leisure Park Mar 2009 - May 2011Patrington Haven
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General ManagerPine Warehouse (Hull) Ltd Nov 2000 - Oct 2008Hull, United Kingdom
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Trainee AccountantFreshney Cargo Services Sep 1999 - Nov 2000Grimsby, England, United Kingdom
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Canvassing, Telesales And SalesVarious Double Glazing Jan 1997 - Jun 1999Lincoln, England, United Kingdom
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Labourer, Assistant Bookeeper, Sales Assistant.....West Lindsey Growers Jan 1991 - Sep 1996Caistor, England, United KingdomAfter school, weekends, school holidays. 5am starts, late finishes. I'm not going to lie, working for a family business while all your friends are out having fun was at the time not something I would say I enjoyed. I helped out with whatever was needed, selling, welding, accounts, digging, carrying. I learned so much across such a wide range of areas and instilled a work ethic that stays with me today, just didn't quite appreciate it when I was doing it.
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TrapperBen Jacobs Clay Pigeon Shooting Apr 1995 - Jun 1996Nettleham, England, United KingdomPULL! Back before it was all done at the push of a button, it was usually young lads like me, loading clays on the the traps and setting them off to the shout of PULL! A few nights a week after school. Never though I would end up being such an expert on the flight paths of different birds. Wasn't the biggest fan of climbing the ladder to the rickety platform 30m up in a tree to one of the traps. Not the best pay, £1 hour if I recall, but it was all about the tips!
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Egg CollectorCherry Valley Farms Limited Apr 1995 - Apr 1996Caistor, England, United KingdomA slightly different part time job opportunity in rural areas. 7am starts on Saturday and Sundays to collect duck eggs and then bed out the ducks. I remember the first day, you definitely feel outnumbered when you have 100 fully grown ducks crowding round you watching as you collect the eggs they have laid! Not the easiest of jobs but the money was great compared to a paper round!
Jon Roberts Education Details
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Business Studies -
Grimsby CollegeLevel 4 -
Caistor Yarborough Secondary School
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Sports Studies
Frequently Asked Questions about Jon Roberts
What company does Jon Roberts work for?
Jon Roberts works for Inteq
What is Jon Roberts's role at the current company?
Jon Roberts's current role is Sales Director.
What schools did Jon Roberts attend?
Jon Roberts attended Lincoln College, Grimsby College, Caistor Yarborough Secondary School, Lincoln College.
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