Jonathan Pengel Email and Phone Number
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A passion for people 👫 , fascination with (armchair) psychology 💺, and devotion to tech/data 📊. Helping businesses with digital marketing: what else could be a better fit?Currently I'm Co-Founder & MD at Marketyze - a performance-led digital marketing agency based in Bangkok and focused on Southeast Asia. Our goal is to help local businesses both large and small discover, evolve and capitalize on new growth opportunities.Studied at the Rotterdam School of Management. Did an exchange at Thammasat University in Bangkok. Couldn’t get enough of rapidly-growing Southeast Asia. Found a great fit at Lazada, as part of SEA’s strongest online marketing team. Wore several hats over a period of 4 years in both paid and free online marketing. Founded Marketyze as the vehicle to utilize and share my marketing experience.When I’m not crunching numbers, you can find me at the Thai Wakepark in the early hours of the weekend, or practicing muay thai on weekdays.Share your story with me and hit me up at jonathan@marketyze.io 📧. I always reply.Specialties: Digital Marketing, Project Management, E-Commerce, Team Management, Data Analysis & Reporting, Business Strategy, Startups, Growth Hacking, Entrepreneurship, Mobile Marketing, Pay-per-Click, Programmatic & Real-time Bidding, Search Engine Optimization
Marketyze | Growth Marketing Agency
View- Website:
- marketyze.io
- Employees:
- 21
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Co-Founder And Managing DirectorMarketyze | Growth Marketing AgencyBangkok, Th
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Co-Founder & Managing DirectorMarketyze | Growth Marketing Agency Jan 2021 - PresentBangkok Metropolitan Area
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Co-Founder & PartnerMarketyze - Digital Marketing Agency May 2017 - Jan 2021Bangkok Metropolitan Area, ThailandMarketyze is a performance-led digital marketing agency based in Bangkok and focused on Southeast Asia. We form digital strategies and execute them by taking a data-driven approach to deliver the best results.
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Regional Head Of Google Display And Rtb ChannelsLazada Group Oct 2017 - Feb 2018Bangkok Metropolitan Area, Thailand• Generated sales by managing Google Ads campaigns, while managing a yearly budget of over 4M USD, driving down CAC (Customer Acquisition Costs) by 24%• Managed a team of 3 on a regional level, and teams of 1-2 for each of the six markets in SEA Lazada operates in on a local level• Recruited over 5K sellers through Google Ads lead generation campaigns via continuous optimization and assessment of daily performance• Ran media buy campaigns with Google for various seasonal campaigns throughout the year• Ran display ads for a range of international brands, including Samsung, Nestlé, L'Oréal, P&G, and Unilever• Set a full Agile Project Management framework for the regional and local teams, utilizing Asana• Worked on Automation features, including implementing a regression based optimization model, which automatically identified the best performing campaigns• Worked closely with the Google China & Singapore teams to leverage new alpha and beta products and implement industry best practices -
Regional Head Of Google Display & Youtube AdsLazada Group Jan 2017 - Oct 2017Bangkok Metropolitan Area, Thailand• Generated sales by managing Google Ads campaigns, while managing a yearly budget of over 4M USD, driving down CAC (Customer Acquisition Costs) by 24%• Managed a team of 3 on a regional level, and teams of 1-2 for each of the six markets in SEA Lazada operates in on a local level• Recruited over 5K sellers through Google Ads lead generation campaigns via continuous optimization and assessment of daily performance• Ran media buy campaigns with Google for various seasonal campaigns throughout the year• Ran display ads for a range of international brands, including Samsung, Nestlé, L'Oréal, P&G, and Unilever• Set a full Agile Project Management framework for the regional and local teams, utilizing Asana• Worked on Automation features, including implementing a regression based optimization model, which automatically identified the best performing campaigns• Worked closely with the Google China & Singapore teams to leverage new alpha and beta products and implement industry best practices
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Senior Regional Associate - Search Engine Optimization (Seo)Lazada Group Jan 2016 - Jan 2017Thailand• As SEO Project Manager for the entire SEA region, I set and drove strategic initiatives to make Lazada the most visible E-Commerce platform in Southeast Asia on major search engines• Projects encompassed all main facets of SEO, from improving the Content on the website, to Backlink acquisition, to Technical SEO, to Keyword Research, to consulting and training internal stakeholders and external (sellers), which when combined helped multiply organic traffic for the entire SEA region by more than 3x year-over-year• Set online marketing objectives and analyzed results of several highly competitive keywords• Utilized Google/Adobe Analytics, Google Search Console, BrightEdge and various other SEO tools• Increased organic site traffic by creating a unique keyword opportunity model, which helped identify the most valuable keywords based on ranking difficulty and sales potential
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Team Lead - Direct Marketing (Mcrm, Ecrm)Lazada Group Jan 2015 - Dec 2016Thailand• As Interim Team Lead, I planned and executed all Direct Marketing activities (Email, SMS, and Push Notifications) throughout Southeast Asia• Developed Email Marketing, SMS and Mobile Push strategies to effectively maximize lead generation and repurchase rate month-over-month across Southeast Asia • Improved frequency segmentation, developed automated & event-triggered campaigns (i.e. welcome chain, abandoned cart, and replenishment programs), and integrated Email, SMS & Push into one platform
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Regional Crm AnalystLazada Group Jul 2014 - Jan 2015ThailandResponsible for driving Email Marketing campaigns and strategies across Southeast Asia
Jonathan Pengel Skills
Jonathan Pengel Education Details
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Bachelor Of Business Administration (B.B.A.) -
The Keyword Academy -
Code Academy
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Libanon Lyceum
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Erasmiaans Gymnasium
Frequently Asked Questions about Jonathan Pengel
What company does Jonathan Pengel work for?
Jonathan Pengel works for Marketyze | Growth Marketing Agency
What is Jonathan Pengel's role at the current company?
Jonathan Pengel's current role is Co-Founder and Managing Director.
What is Jonathan Pengel's email address?
Jonathan Pengel's email address is jo****@****ada.com
What is Jonathan Pengel's direct phone number?
Jonathan Pengel's direct phone number is +668164*****
What schools did Jonathan Pengel attend?
Jonathan Pengel attended Rsm Erasmus Universiteit, Thammasat University, The Keyword Academy, Code Academy, Libanon Lyceum, Erasmiaans Gymnasium.
What skills is Jonathan Pengel known for?
Jonathan Pengel has skills like Direct Marketing, E Commerce, Online Marketing, Valuation, Reporting And Analysis, Start Ups, Mobile Marketing, Data Analysis, Market Research, Digital Marketing, Seo, Entrepreneurship.
Who are Jonathan Pengel's colleagues?
Jonathan Pengel's colleagues are Sasitorn Kitpokha, Teetat Chaimaneegarages, Low Wei En, Jennisa Chakratphahu, Tianyou Luo, Sahapat Puyanont, Tanatcha Chutimant.
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