Niracha Seripattanapol Email & Phone Number

Bangkok, Bangkok, Th

Bangkok City, Thailand

Growth and Digital Marketing Analyst:- Analyze marketing performance for multiple Thai and international clients, including a beauty brand, and strategize approaches for business growth, encompassing go-to-market strategy, increasing sales on direct-to-consumer platforms and e-commerce, launching new products, and generating leads.- Manage and strategize digital marketing campaigns on Google, Facebook, Instagram, TikTok, and Lazada, and reported results via Google Analytics, Looker… Show more Growth and Digital Marketing Analyst:- Analyze marketing performance for multiple Thai and international clients, including a beauty brand, and strategize approaches for business growth, encompassing go-to-market strategy, increasing sales on direct-to-consumer platforms and e-commerce, launching new products, and generating leads.- Manage and strategize digital marketing campaigns on Google, Facebook, Instagram, TikTok, and Lazada, and reported results via Google Analytics, Looker dashboards and slides.- Enhance clients' website visibility and traffic by conducting SEO site audits using Ahrefs.Project Manager : Meta Campaign Automation- Manage a cross-departmental project in collaboration with the technical team to automate Meta campaign setup, resulting in reduced operation time and streamlined processes. Show less

Worked closely with the CEO of Reactor School, a Singaporean ed-tech startup, to spearhead the project aimed at penetrating and expanding the brand into the Thai market. As Deputy Leader, I played an integral role in innovating a market-specific product and executing its Minimum Viable Product (MVP).Product Development:- Conducted comprehensive market research initiatives, including competitor and data analyses, customer segmentation, and primary/secondary research methods like… Show more Worked closely with the CEO of Reactor School, a Singaporean ed-tech startup, to spearhead the project aimed at penetrating and expanding the brand into the Thai market. As Deputy Leader, I played an integral role in innovating a market-specific product and executing its Minimum Viable Product (MVP).Product Development:- Conducted comprehensive market research initiatives, including competitor and data analyses, customer segmentation, and primary/secondary research methods like surveys and interviews, to design a relevant product.- Successfully pitched and received CEO approval for the new product proposal, ‘Road to Startup,’ a bootcamp customized for the Thai market.MVP Execution:- Directed the end-to-end execution of the MVP, overseeing logistics from venue choice and guest speaker coordination to activity design and catering.- Served as Lead Trainer during the 'Road to Startup' bootcamp, ensuring seamless delivery and customer experience.- Surpassed key performance indicators, exceeding target customer acquisition by 10%, securing a 38% profit margin, and achieving a 91% customer satisfaction rate.Marketing and Branding:- Crafted the visual identity of the project, including branding and logo design.- Developed holistic marketing campaigns, utilizing both digital (social media, email marketing) and traditional (posters) mediums.- Produced compelling social media contents and marketing posters to elevate brand awareness and engagement. Show less

Thailand

Focused on Social Media and Influencer/Key Opinion Leaders (KOLs) Marketing, playing a crucial part in formulating and executing impactful strategies for LINE SHOPPING.Campaign Strategy and Execution:- Spearheaded a high-profile marketing campaign featuring celebrated actors, which culminated in the #1 trending hashtag on Thai Twitter. Involved in conceptualization, spokesperson selection, and strategic planning.- Cooperated with agencies to select, brief, and approve Key… Show more Focused on Social Media and Influencer/Key Opinion Leaders (KOLs) Marketing, playing a crucial part in formulating and executing impactful strategies for LINE SHOPPING.Campaign Strategy and Execution:- Spearheaded a high-profile marketing campaign featuring celebrated actors, which culminated in the #1 trending hashtag on Thai Twitter. Involved in conceptualization, spokesperson selection, and strategic planning.- Cooperated with agencies to select, brief, and approve Key Opinion Leaders (KOLs)/influencers and brand ambassadors for paid collaborations, optimizing reach and engagement.- Offered critical insights for the "ชอบช้อปป๊อปเลย" campaign, contributing both during the briefing stage and the advertising shoot to ensure successful implementation.- Crafted compelling copy for social media ads across multiple platforms, including Facebook, Instagram, TikTok, and Twitter, enhancing engagement and click-through rates.- Developed SEO-optimized copy to elevate search engine rankings, thereby enhancing online visibility and driving organic traffic.- Oversaw the brand's social media accounts to increase in user engagement.Competitive Analysis and Strategic Planning:- Weekly crafted competitor analysis reports using Google Trends, news outlets, and various social media channels, serving as a foundation for the identification of emerging opportunities and strategy formulation. Show less

Bangkok City, Thailand

Co-founder of an online community focused on educating people about skin and beauty; successfully gained 10,000+ Facebook Page followers in just 5 months. Collaborated with several brands and secured sponsorships.Branding and Concept:- Identified and established the brand's color palette, template, and overarching theme.- Defined the key messaging for content, ensuring a cohesive narrative across all platforms.- Ensured a consistent online brand identity to maintain… Show more Co-founder of an online community focused on educating people about skin and beauty; successfully gained 10,000+ Facebook Page followers in just 5 months. Collaborated with several brands and secured sponsorships.Branding and Concept:- Identified and established the brand's color palette, template, and overarching theme.- Defined the key messaging for content, ensuring a cohesive narrative across all platforms.- Ensured a consistent online brand identity to maintain credibility and engagement.Content Creation:- Planned, curated, and executed social media content for 2 different channels using Canva and Procreate.- Crafted compelling copy for social media posts to engage the audience, promote brand values, and integrate affiliate marketing links effectively.- Developed and implemented commercial strategies to increase visibility and follower count on our social accounts. Show less

Bangkok, Bangkok City, Thailand

Specialized in using data analytics for effective e-commerce marketing across multiple channels.Advertising Management for ELCA Ltd.:- Managed MAC Cosmetics' Facebook ads via Lazada Portal, using Pivot Tables on Excel for data analysis and reporting.- Optimized Facebook advertising campaigns using Business Suite- Conducted briefings, crafted copy, and used UTM tracking for ELCA Ltd.'s performance analytics.- Provided daily tracking, analysis, and client reporting, with… Show more Specialized in using data analytics for effective e-commerce marketing across multiple channels.Advertising Management for ELCA Ltd.:- Managed MAC Cosmetics' Facebook ads via Lazada Portal, using Pivot Tables on Excel for data analysis and reporting.- Optimized Facebook advertising campaigns using Business Suite- Conducted briefings, crafted copy, and used UTM tracking for ELCA Ltd.'s performance analytics.- Provided daily tracking, analysis, and client reporting, with real-time ad adjustments for optimal LAZADA X M·A·C Super Brand Day campaign performance.Email & SMS for Nescafé Dolce Gusto: - Developed and executed monthly media plans for Email and SMS Marketing, - Utilized data and Google Analytics for performance reports and optimization. Show less

Bachelor Of Arts And Science In Integrated Innovation, Business Management And Technology

Activities and Societies: - 1st Class Honors - BAScii Academic Excellence Award : A 100,000 THB award (approx. 3,200 USD) based on a 4.00.

Entrepreneurship, Marketing, And Business Innovation