•Launched and operated a multimillion dollar ecommerce apparel business, exceeding sales volume and KPI goals•Created and team lead on all marketing campaigns, advertising initiatives, and promotions:•Guided ad spend for Google Ads, Facebook, Instagram, and Klaviyo •Oversaw and directed all social media initiatives, influencer relations, and product placements:•Main Instagram account + 10 store specific instagram accounts, Facebook Page + 10 store specific Facebook pages, Twitter, Pinterest, and Tumblr•Created omni-channel loyalty program MIX ELITE with 25K members, generating 1M in revenue•Wrote press releases and developed relationships with digital/print writers and influencers to get brand placement in social media, on blogs, and in print •Ideated and team lead on all in-store events and experiences•Led a robust charity initiative with 100s of local in-store charity events raising thousands •Supervised all order fulfillment, picking, packing, shipping, and returns of online products•Resolved escalated customer service concerns •Led and oversaw creative director, digital marketing, graphics, video, and customer service teams

•Conceptualized and launched the first suburban fast fashion boutique chain•Created, trademarked, developed, and launched 13 private label apparel and accessory brands:$10M+ in total annual sales •Brands created: Gab & Kate, Brooklyn Karma, Sunday Stevens, Darah Dahl, Jonathan Saint, Spirit Guide, Robertson & Rodeo, Dylan Skye, A World Away, Decker, Decker Luxe, Fox + Hawk, and Malibu Beach Basics•Opened and operated 15 upscale boutiques in NYC, West Hampton, Rye Brook, Scarsdale, Westport, Woodbury, Hewlett, Roslyn, Southampton, Closter, Livingston, and Lynbrook:10M+ in annual sales •Opened and operated 25 pop-up shops from vacant storefronts to hotel gift shops, resulting in $2M in revenue and increases in brand awareness •Ideated and led all advertising and marketing campaigns including print, digital, and experiential:•Utilized influencers to increase brand awareness and on-site traffic•Segmented customers and produced daily marketing emails •Enlisted sponsors and produced all brand/company events, including at Coachella and W Hotels: •Oversaw all logistics, including VIP gift bags giveaways, entertainment, and F&B •Created strategic partnerships with high profile companies and influencers, such as Tequila Avion and Whitney Port to produce exclusive products and experiences, resulting in revenue of $1M+•Led and oversaw art direction and all weekly ecommerce photo shoots and on-location lookbooks:100s of product skus weekly were edited and uploaded to ecommerce site •Oversaw receiving and distribution from the warehouse to the stores, pop-ups, and ecommerce •Created sales program to educate incoming associates in the company culture and sales techniques•Supervised a staff of 125 employees, 100 in-store retail professionals and 25 in office personnel

•Created merchandise mix, trend spotted, and personalized customer service experience:•Sales revenue of $2M per location•Discovered and became largest independent retailer for iconic Ed Hardy brand •Created all assets for print and digital advertising and marketing

•Oversaw all creative assets for the Sony distributed label headed by hip-hop legend MC Serch•Designed and created all album covers, advertising campaigns, and promotional materials•Created and co-founded Vinyl Vault, an online network for classic hip hop videos and culture

•Recorded, wrote and produced alternative/hip hop music for major record label•It Ain’t Easy Being A Saint was re-released and is currently available on Spotify, Apple, Amazon Music, and JonSaintMusic.com•Wrote, recorded and performed industrials for major pharmaceutical product launches, including AMBIEN - Own the Dream Campaign•Wrote and performed the Showtime Comedy Summer Campaign