Participate in Epsilon’s New Grad Program, engaging in an 8-week training curriculum and networking opportunities to develop a deep understanding of the digital marketing landscape and Epsilon’s innovative offerings, leveraging this knowledge to better serve clients and contribute to their brand success.Assist in managing several key accounts, generating $200K in monthly revenue, by assisting sales partner to deliver on client contracts, serving as one of the primary contacts for client communications and by delivering comprehensive weekly KPI reports to facilitate strategic decision-making and enhance client satisfaction.Coordinate with cross-functional teams using project management tools like JIRA to launch and optimize marketing campaigns. Leverage Epsilon’s unique digital marketing capabilities to provide tailored solutions that align with client objectives.Analyze large datasets to create clear, concise reports that support Account Executive projects. Collaborate with sales teams to identify and pursue incremental growth opportunities, while staying informed about industry trends to drive innovative client strategies

Utilized custom market research reports from partners such as Trend hunter, consumers insights via Nielsen IQ, and primary research such as in house surveys to formulate a full-fledged marketing strategy targeted at Gen Z consumers across product offerings, retail partnerships, and media strategies to enhance brand growth while ensuring alignment with Ziploc's long-term objectives.Networked with company executives, managers, and peers to gain a rich understanding of the CPG landscape, learn strategies for developing long-term brand growth, and become equipped with best-in-class industry practices in brand managementSpearheaded Ziploc's first Gen Z research by designing 2 surveys that reached 300+ consumers to gather crucial home storage shopping insights.

Analyzed e-commerce data across Club and Small Format channels, uncovering 70+ placement opportunities, and identifying insights and trends to unlock growth opportunities for snacking products where competitor had presence, but we did not. Developed a strategic roadmap to enhance Sargento Snack Cheeses' online presence in digital retail spaces by crafting compelling narratives for retail partners to optimize product placements and researching market trends and consumer attitudes to create a future-proof plan for capitalizing on emerging digital placement opportunities. Enriched expertise in Consumer Insights and Marketing and Sales practices through regular participation in corporate meetings, benefiting from one-on-one mentorship, and engaging with seasoned professionals on a weekly basis, which further contributed to my professional development and the project's success.

Planned and organized weekly social media content using Meta Business Suite, enhancing the company’s online presence and engagement.Assisted in developing creative assets and content ideas to effectively highlight and promote product offerings and key features across multiple platforms, including social media and the company website, contributing to increased brand visibility and user engagement.

Served as a Spanish-to-English translator in contract negotiations valued at up to $200,000, playing a pivotal role in facilitating clear communication and understanding between parties.Worked to address and resolve personnel issues among 30+ employees across various accounts, ensuring optimal work efficiency and team performance. In addition, conducted and documented weekly inspections to guarantee all operations met or exceeded client expectations.