Supervise team of senior & mid-level writers; writing, concepting, and strategic development for global pharmaceutical brands (agency of record, global launch); client facing; participated in numerous winning pitches.Current brands: Gilead HIV franchise, Complera (global launch), Truvada, unbranded “Wave of Hope” campaign. Previous brands: Lusedra, Invega, Janssen franchise.Key responsibilities: brand positioning & development (lead brand personality workshop with client marketing teams), market shaping, campaign development, clinical content development (extensive market research), website creation, core detail pieces (tablet PCs, print detail aids), brand/tactical planning (lead war games workshop with client marketing teams), national convention materials, print ads, photo/video shoots, client partnership blog.Achievements on current brands (Wave of Hope campaign):• Jay Chiatt Award (Submitted for “strategic excellence” category)• CLIO 2010 – Finalist• Global Awards – Finalist• New Jersey Art Director’s Club 2010 – Silver medalist• Manny 2010 – Nominated (Best Disease State Awareness)• NJ Advertising Club 2010 – 2nd place (Public Service Ad)• MM&M 2010 – Silver medalist (Best Corporate Marketing Campaign)

Produced SEO website content for Amphenol InterCon Systems. Additional copy for Brolik house ads, whitepapers, and magazine articles.

Lead copywriter for: MedAssurant, Genex Medical Disability Services, Subaru, Sprint, Penn State University, Wharton, SweetskinZ; client facing. Produced creative, informative, and SEO content for integrated, internetcentric marketing campaigns: websites, microsites, landing pages, emails, banner ads, Google SEM ads, social marketing, mobile marketing, widgets, brochures, direct mail, collateral, and print ads. Additional material for company website, blogs, and whitepapers.

Lead copywriter for the following online stores: NFL, NBA, Dick’s Sporting Goods, NASCAR, Linens-N-Things, The Sports Authority, Hershey’s, Reebok, Dockers, Ecko Unlimited, and Elizabeth Arden; client facing. Produced creative, informative, and SEO content for: ecommerce websites, marketing and operational emails, editorial style guides, best practice e-commerce whitepapers, and company marketing materials.