Discovered best practices through market research for content types such as email to increase click-through rates. Took ownership of emails and other communications that would go out to clients. Collected and analyzed data to optimize their effectiveness.

While working as a marketing assistant at BYU Music Group, I was responsible for producing marketing materials according to the company guidelines and brand message along with researching and organizing various promotional strategies.Key Achievements:- Revamped marketing literature, collaterals, and product manuals to support social media engagement and marketing processes across sales & marketing teams; resulting in increased views by 5%- Analyzed sales and marketing strategy, understanding current market performance and formulating future marketing strategy; created marketing models that reduced spending by 3% and increased exposure to new mediums. Gaining access to 10k+ new potential customers.

Oversaw social media profiles for the firm, and created advertisements in the form of videos, magazine layouts, and website design.

Sold sponsorships for the team, did PA announcing at games and sold tickets.