Product Owner and Innovation Project Coordinator specialized in Public Relations, with over 6 years of experience focused on innovation, marketing, and digital platforms in Latin America.Expertise in Strategic Planning, Complex Project Management, and Product Marketing and Communication.Key Competencies:‣ Strategic Planning: Development and execution of innovation and marketing strategies aligned with business objectives.‣ Project Management: Leadership in complex communication, marketing, and innovation projects, with expertise in coordinating cross-functional teams and managing stakeholders.‣ Product Marketing: Creation and implementation of effective product marketing campaigns, utilizing agile methodologies for tangible results.‣ Leadership in Digital Tools Implementation: Direction of CRM and Sales Enablement Tools implementations for commercial teams across Latin America, promoting broad adoption and integration, resulting in high engagement levels with over 2,000 strategic partners.