Marketing Manager
Current• Develop and execute multi-channel marketing strategies that increase brand visibility and customer engagement• Recruit, manage, and lead a cross-functional team to optimize and launch new brands/products across all marketplace channels• Analyze market trends and consumer insights to identify growth opportunities• Manage a marketing budget and optimize spend across digital, print, and social media platforms to maximize ROI• Spearhead the creation of content strategies to improve lead generation and conversion rates• Collaborate with customer service reps to align marketing efforts with business goals• Utilize analytics tools (Google Analytics, HubSpot, etc.) to measure campaign performance, report on KPIs and make data-driven adjustments• Build partnerships with influencers and industry leaders to enhance brand credibility and expand reach to target audiences• Conduct market research to support product development and identify new market opportunities for brand partnerships