Jonathon Schurger Email & Phone Number

Newport Beach, California, United States

As the Senior Director, Digital Programs, I am responsible for spearheading the digital retail journey for OEMs, leading the J.D. Power SmartDigital advertising team to improve the customer journey and to grow and capture customer demand, and creating innovative strategies to connect retail network providers to maximize our clients’ sales.

Costa Mesa, California

As the OEM Program Director, I worked with OEM clients to build their Tier 3 digital strategy and cross-tier integrations for an improved customer journey. As a co-creator of the Honda Digital Solutions program, I have managed teams in executing the program design of dealership websites, digital advertising, digital retailing, and many other enterprise.

Cypress, California

As the Senior Manager of Retail Marketing, I led the team that managed all retail marketing initiatives and brand compliance in the US. Along with agency partners, my team and I designed and implemented a robust dealer digital program that allows dealers to connect to customers with end-to-end solutions while providing dealers with multiple agency options.

Irvine, California

As the National Manager, Retail Marketing, I led a team that managed all Tier 2 (Regional) and Tier 3 (Dealer) marketing efforts throughout the United States and managed a budget of over $160 Million annually. Working closely with our advertising agency, we created a new year end sales event campaign concept that outperformed all industry metrics according.

Greater Los Angeles Area

As the Regional Training Manager, I led a team of Vehicle Product Training Specialists and planned new vehicle product launch events for over 2,000 dealership personnel in Southern California. Key priorities included producing all new product launch events, building the value of the product through training curriculum and competitive analysis training.

Greater Los Angeles Area

As the Regional Merchandising Manager, I managed a budget of over $300 Million annually and led the department in creating and administering new vehicle sales incentive programs and planning regional events that maximized Toyota's market share in the Southern California market. Key priorities included forecasting and reconciling the monthly budget.

Greater Los Angeles Area

As the Regional Market Representation Manager, I lead the department in creating the best possible dealer network and ensuring compliance of corporate performance, ownership, capitalization, and brand standards. Key priorities included processing franchise renewal packages and buy/sell proposals, communicating priorities to and developing the associates in.

Greater Los Angeles Area

As a District Manager, I provided leadership, direction, and support to the dealers in the territory as well as the district team members. Key priorities included the attainment of sales objectives, wholesale of new vehicles, communicating and administering company goals, programs, and policies while identifying and consulting dealers on opportunities and.

As the e-Commerce & Grassroots Marketing Field Manager, I consulted with dealership personnel on sales lead handling processes, communicated consistent Tier II and Tier III marketing messages, provided interactive marketing direction, and coordinated non-traditional marketing event messaging. Highlights from the region while in the position include the.

Greater Los Angeles Area

As a District Parts & Service Manager, I consulted with fixed operations departments to ensure company compliance of warranty, goodwill, and customer service policies. Additional responsibilities included dealership parts and service process consulting, communicating and administering company goals, and handling elevated customer service cases. Highlights.

As a Vehicle Product Training Specialist, I trained dealership sales personnel on vehicle product information and ensured the certification of dealership sales associates within my assigned area. This responsibility required excellent public speaking skills and extensive product knowledge. Highlights from my tenure in this position include the successful.

Torrance, CA

As a Management Trainee Analyst, I worked in Customer Relations, Sales, and Service rotations creating reports and providing management insights into the automotive business.

Mba, International Management And Marketing

Activities and Societies: Anderson Wine Club, Entertainment Management Association, FEMBA Council

B.S., Business Finance

Activities and Societies: IUSA, Student Funds Allocation Committee