• Managed campaign lifecycles, including creation, proofing, scheduling, and quality assurance of email sends using Eloqua and Marketo.• Managed various email initiatives, including bi-weekly e-newsletters, email blasts, and in-house campaigns.• Regularly cleaned and updated contact lists for optimal targeting.• Oversaw project workloads for both individual and team projects.• Provided comprehensive email metrics and analysis to business partners post-campaign.

• Led day-to-day email marketing activities, encompassing campaign setup, scheduling, testing, tagging, and deployment.• Managed the email & advertising calendar for the sales & digital operations team.• Compiled and analyzed metrics, adjusting client ad content for optimal performance.• Implemented usability enhancements based on email performance metrics to improve user experience.• Ensured adherence to industry best practices in the email marketing process.