Leigh (Johnson) Scherer Email & Phone Number

Draper, Ut, Us

Partner cross-functionally with product, service, sales, finance, decision support and relationship management teams to continuously optimize programs, processes, initiatives and campaigns to deliver high value results to the company at optimal cost. Lead a team of 40+ teammates in marketing operations, operational/crisis communications, channel marketing (digital, chat, in-product, SMS, email, automation, events), all focused on delivering business outcomes and solutions to key business problems with an eye to driving client and member acquisition and engagement at scale. Responsible for operating model, continuous improvement and operational excellence initiatives. Deliver meaningful revenue growth and service cost reduction in one-to-many engagement channels, and support go to market initiatives for high visibility programs and campaigns. Develop marketing OKRs and KPIs, and deliver marketing dashboards, operating reviews for C Suite and senior leaders.

Draper, Ut, Us

Strategized, executed, and optimized a broad range of industry-leading, data-driven, multichannel member acquisition, lifecycle/retention and growth programs that deliver business-imperative results and are a central tenant of the HealthEquity B2B value proposition. Led a team of high-potential consumer program marketers, client-facing enterprise account engagement consultants, and marketing automation experts. Key resource on the marketing leadership team. Build relationships across channels and acquired entities to drive growth and innovation.

San Mateo, Ca, Us

Led various marketing automation, performance marketing and marketing technology projects strategically and tactically, in a high growth/M&A environment. Evaluated platforms, data viability and integration for marketing purposes. Evaluated results and best practices from acquired and legacy companies, and partnered across teams to develop and execute go forward strategy. Led member engagement and education strategy for key public sector account.

Idea Ladder offered a variety of digital marketing and automation services, including email automation, CRM and marketing automation implementation, vendor selection, automation and campaign architecting, content development, project management, and quality assurance testing. We were instrumental to a number of outstanding automation projects that drove revenue and growth, while creating meaningful user engagement.

San Francisco, Ca, Us

Strategized and implemented cross-channel growth marketing programs for direct-to-consumer and B2B channels for this innovative real estate investment company, resulting in 370% YoY revenue growth.

Managed all marketing efforts for Great Bridal Expo's 30+ city national bridal show tour, including PPC, print, email, business development/partnerships, and trade show.

Fort Lauderdale, Fl, Us

Novi, Mi, Us

Managed internal and client PPC, social media and other marketing initiatives for iHealthSpot.com, an innovative healthcare agency that builds websites, provides secure patient interactions, and manages marketing services for healthcare companies. Oversaw all client website production from kickoff to go live, including managing an amazing team of copywriters, designers, developers, SEO specialists, and quality assurance pros. Manage end to end customer experience from sale to ongoing support.

New York, Ny, Us

Served as interim VP Marketing for this “reverse commerce” consumer electronics startup. Managed performance marketing channels, including DRTV, online marketing and social media / PR initiatives. Engaged and maintained agency relationships and managed internal resources in a lean startup environment.

Miami Shores, Fl, Us

Instructor in advertising copywriting, writing for the internet and print production.

Developed digital marketing strategies and served as interim director of marketing operations for this manufacturer of at-home medical devices. Company sold to Phillips in 2009.

Us

Senior executive and division head for Hollywood Media Corp.’s Hollywood.com division, the fifth largest consumer entertainment Web site in the country with 40 million monthly page views and 2.5 million unique monthly users. Full divisional P&L responsibility. Directly managed business development, advertising sales, web production and editorial. Indirectly managed corporate marketing and technology resources as required.

Managed daily web production, design and editorial staff at this 24/7 entertainment news website.

Group publisher for Premier Bride's multi-market local bridal publication. Oversaw launch of blissbridal.com, a wedding-planning website with a focus on local vendors. Senior marketing executive during the the initial development stages of LiveOps, a home-based teleservices company. Responsibilities included drafting the business plan, brand development, marketing strategy, corporate website, and developing back-end technology systems to support at-home agents.

Quickly promoted through the ranks, from Assistant Editor to Executive Editor to Editorial Director to Editor in Chief with editorial accountability for the company’s two national bimonthly consumer travel magazines, Adventure Journal and Honeymoon magazine.

Ma, English

Ba, English