Jon Bradshaw Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

The world of marketing is changing faster than agencies and brands can keep up. But businesses that build the capability of their marketing function grow faster than those that don’t. Whether you are a client or an agency, at Brand Traction we help build the capability of your business to deal with the new marketing reality. We drive growth for you or your clients, by helping you distill complex, marketing and brand problems in order to create simple, creative and actionable strategies and plans that impact in the market. We specialise in marketing capability, complex portfolio strategy development and brand strategy formulation that leads to effective, sustainable growth in the market. If you want to equip your business to deal with the new marketing landscape, give us a call.

Chair of a talented passionate team helping OBA deliver on its purpose of providing challenging experiences that help people to discover, develop and achieve their potential.

Sydney, Australia

Non executive role helping OBA deliver on its purpose of providing challenging experiences that help people to discover, develop and achieve their potential.

Greater New York City Area

Australian based board member of New York based start up, focused on audio branding, supervision, music strategy for brands and brand and music industry partnerships.

Sydney, Australia

Leading the strategy and planning function at Droga5 Sydney. Clients include Qantas, ING Direct, Woolworth's, Tiger, Frucor, BBC and Helloworld.

Sydney

Part of Lion, Australia’s largest food and beverage company, Lion BSW is one of Australia’s largest brewers. With revenues in excess of $1.5Bn, the business is driven by an enviable stable of iconic Australian and International brands. Part of the national marketing leadership team, this role was responsible for developing the portfolio strategy, leading the insights function as well as the overall leadership and marketing strategy for the business’ three largest master brands XXXX, Hahn and Tooheys. At over 500 million litres these brands command over 25% of the total Australian beer market and 2/3 of the total Lion business.Led a full strategic re-think on Toohey’s Extra Dry, successfully returning the brand to growth from Q1 of 2011 after two years of decline.Drove the performance of XXXX Gold to become Australia’s best selling beer, over-taking incumbent, VB.Led the creation of XXXX Island, one of Australia’s most ambitious marketing programs.Led the national roll out of XXXX Summer Bright Lager, the fastest growing beer brand in Australia in 2010.Returned 5 Seeds Cider to significant growth, growing to Number 2 Cider in Australia. Create and led the introduction of a new brand planning process across Lion.Created the first full portfolio strategy across Lion’s expanded portfolio, effectively directing resources to key growth areas.Cannes Lions for Hahn Super Machine and Toohey’s Extra Dry ‘Nocturnal Migration’.One of AdNews top ten marketers in Australia 2011

Part of the executive team, this role leads a team of 50 marketers across all aspects of the mix; product development, customer management, device management, brand and acquisition marketing. •Grew revenues and margin for brand Virgin by 43%, in first year.•Led the migration and retirement of legacy brands (Sim+ / M8) to long-term revenue / customer stability within Optus and Virgin protecting over 70% of the customer base.•Created a new brand strategy, based on detailed customer research outlining a 5 year differentiating play for brand Virgin.•Designed and implemented a full team restructure to meet long term strategic needs of the business.•Launched mobile broadband products in both post and pre paid formats to deliver a new $30M revenue stream.•Developed a full new mobile voice product suite across pre paid and post paid for launch in April 2009.

" Because the map is not the territory". JFDI provide the link between the strategy consultants and delivering your strategies' performance promises. We help connect your sales and marketing teams so as to ensure the future you envisioned is the future that happens. We work on all aspects of your commercial strategy with a pragmatic make it happen approach. We have worked with clients in FMCG, Electrical and Electronics, Media and Financial Services on projects as diverse as web marketing strategy, category management, sales training and marketing capability development.

Ba, Business Studies

Education record