Served as part of a team of subject matter experts for the small business segment within the company.Developed and executed strategies that optimize the positioning of MasterCard business products and drove revenue and share growth within the region leveraging segment and industry insights and trends.Delivered compelling solutions that met the current and emerging payment needs of small business customers across the entire value chain – from merchants, to acquirers to issuing entities and all other parties.Developed US small business strategy through evaluation of industry trends, benchmarking, competitive analysis, and research; recommending best practices; and generating profitability analyses and business cases that drove results.Provided senior level thought leadership on innovative programs, functionalities, and strategies MasterCard implemented with issuers.Utilized small business industry expertise to construct MasterCard's point of view on small business debit and the segment generally, as well as to guide issuers in creating their differentiated strategic approaches to the small business segment.

Work within the U.S. Issuer Marketing team, and with other groups within MasterCard, to design and implement initiatives that drive revenue for the U.S. Region issuers and MasterCard. Responsible for: Socializing common customer needs for the purpose of prioritizing initiatives, informing brand and product strategies and refining go to market plans.Providing marketing expertise to analyze customers' cardholder portfolios, create opportunities to drive MasterCard revenue while also aiming to provide the best solutions that create long-term customer value.Strategy development, solutions ideation through execution including pre- and post-market results tracking and analysisFormation and leadership of multi-disciplinary work teams (including customer team, product sales specialists, Advisors account specialists, market development team and co-branding resources) organized around customer marketing and business processes.Application and customization of MasterCard assets (across GP&S) to address issuer’s and co-brand merchant’s stated business needs.Active participation in annual planning processCoordination with US Consumer and Issuer Marketing to integrate customer-level marketing efforts with regional priorities.Support for new business development within account assignments as needed.

Manage multiple agencies in the development and execution of national and local media plans in the U.S. and Canada for the general and Spanish-language markets in excess of $75MM. Managed day-to-day delivery of plans across media channels such as TV, Radio, Print, Internet, Mobile and Out-of-Home. Participate in the development of U.S. media strategy including Upfront TV approach, target development/prioritization, budget allocation and flightingOversee the development and implementation of media plans for customer segments including key issuers and merchants. Brief media agencies based on customers’ objectives & strategies, and present effective/efficient media plans to lead or compliment customers’ own marketing activitiesDirect the implementation and day-to-day management of multiple unrelated projects at one time. Able to balance a heavy workload with quick decision making and problem resolution skills, ensuring projects of all sizes are completed on time and to the highest satisfaction of customers and internal stakeholders

U.S. Debit; 12/02-12/04, Global Debit & Prepaid; 12/04-12/07Created and executed programs/promotions to grow acquisition, activation and usage of debit and prepaid cards by participating in strategy evaluation, concept testing with focus groups, creative review, and selling program in to sales forceDeveloped consumer-facing direct mail and in-branch marketing materials by hiring/briefing various agencies and reviewing/enhancing creative concepts and copyDeveloped and enhance internal and external web-based communications platforms. Created, launched and managed customer-facing website for delivery of debit marketing materials. Defined strategy for content and established process for fulfillment of all materials. Developed and executed successful launch promotion to customers and internal employeesLead development of materials for commercialization of MasterCard prepaid products for Gift, Payroll, Corporate Incentive & Consumer Reloadable products in the U.S., Brazil & Mexico

Accounts included: Masterfoods USA (3 Musketeers), Ford Motor Company

Conducted affluent consumer research to help define target market and positioning for new super-luxury product launch—Maybach

Media Supervisor - Nabisco Biscuit Company (Oreo, Chips Ahoy!, Newtons Teddy Grahams, Kids Portfolio)Media Planner - Nabisco Foods, USA (Planters, Parkay, Fleischmann’s)Developed, presented, and executed annual media objectives and strategies utilizing client marketing plansSelected to participate in development of marketing mix modeling at request of brand team. Assisted in development of working procedures to incorporate findings into marketing and advertising plans resulting in significant increase in media spending efficiencyConducted and presented extensive competitive media spending analysis, and recommended and incorporated marketing and media spending strategies based on those results

Assistant/Media Planner – Prestone, Seagram Americas, 3M, Panasonic, Canon Cameras, LexmarkObtained comprehensive knowledge of media fundamentals and characteristics including: TV, Radio, Print, Internet and Out-Of-HomeSelected for participation on cross functional teams for special assignments and new business pitches