On Device is a brand lift measurement company, on a mission to measure and enhance brand effectiveness. We work with advertisers, planners and media-owners to make cross-media brand advertising fully accountable.

Advising early and growth-stage digital businesses on marketing, scaling, product and go-to-market strategy.

Serpico was created by Croud to enable marketing teams to reduce their reliance on agencies through a combination of automation technology, a flexible outsourcing platform and consultancy. Reporting to the co-founder, I led the SAAS business.• Strategy and management of a 7 person product and sales team, turning a prototype into a live product with paying customers in 6 months• Delivered an innovative self-serve PPC management platform, from MVP with rapid iteration, that automated c80% of work though auditing, recommendation logic & automated briefing• Created a new product-focussed culture within an established advertising agency and demonstrated how a clear technology strategy can create significant business value

Zeek was a fintech innovator ($9.5M Series B) creating liquidity for unwanted gift cards and operating Zeek Marketplace (peer-to-peer gift card marketplace), Zeek Shop (e-gift card store selling 100+ leading brands) and Zeek Choice (multi-store redemption digital currency). Reporting to the CEO, I managed a lean, remote team of 5, responsible for brand, engagement and growth in UK and Germany.• Delivered 15x increase in sales and 30x revenue growth to bring company to break-even• Achieved 31% brand awareness. Built marketplace community of 750,000• Developed and launched Zeek Shop proposition, reducing CAC and improving retention• Reduced time to ROI from 27 months to 8 months. Increased AOV by 40% YOY• Launched Zeek Marketplace into Germany• Launched Zeek Choice & negotiated key partnerships (20% of sales, 50% of new buyers)

Blinkbox Movies was a PAYG (rent or buy) digital movie and TV service. It was acquired from Tesco by TalkTalk and rebranded TalkTalk TV Store. Reporting to the CEO, managing a team of 12, my responsibilities included brand communications, new customer growth, customer retention, sales and merchandising.• Positioned Blinkbox as the home of ‘Fresh from cinema’ movies in a highly competitive market • 70% increase in spontaneous brand awareness and 300% improvement in ad awareness • Record monthly sales and customer volumes (YOY new customers up 20%, returning up 27%)• Optimised media mix and performance (including 25% PPC and 90% display improvement)• Smoothly managed organisational redesign and team selection following acquisition

Bloom.fm was a mobile music service aimed at price conscious millennials, with subscriptions from £1 and an award-winning app UI. Reporting to the CEO, I managed a lean team of three responsible for brand positioning, awareness, user growth, engagement, customer insight and editorial.• Launched service in a crowded market acquiring 1.2 million registered users in twelve months• Achieved 44% brand awareness and reached number one position in music app chart• Tightly controlled mobile performance marketing efficiency (40%+ organic installs, £1 CPI)• CRM (onboarding, push notifications, email, retargeting) to drive app engagement• Delivered growth milestone PR to demonstrate business trajectory & attract commercial partners

WhipCar was the world’s first peer-to-peer car rental marketplace. Reporting to the founders, I was responsible for customer acquisition, rental sales and building brand awareness for this early-stage start-up.• Achieved 36% brand awareness with launch campaign (OOH, digital, radio, DM, street teams)• Delivered 300% increase in driver registrations and 800% increase in car owner enquiries• Devised neighbourhood focused media test to grow car rental hubs• Successful case study based PR strategy to normalise a brand new behaviour and build trust

• Product and proposition development• Brand identity, personality and positioning

• £175m exit to ITV (2005)• Grew annual subscription revenues to £8.6m (£6.7m profit)• Built a household name with 97% brand awareness• Increased membership from 8 million to 22 million registered users