Jonathan Clark Email & Phone Number

London, England, United Kingdom

On Device is a brand lift measurement company, on a mission to measure and enhance brand effectiveness. We work with advertisers, planners and media-owners to make cross-media brand advertising fully accountable.

London, England, United Kingdom

Advising early and growth-stage digital businesses on marketing, scaling, product and go-to-market strategy.

London, England, United Kingdom

• Serpico was created by Croud to enable marketing teams to reduce their reliance on agencies through a combination of automation technology, a flexible outsourcing platform and consultancy. Reporting to the co-founder.
• Strategy and management of a 7 person product and sales team, turning a prototype into a live product with paying customers in 6 months
• Delivered an innovative self-serve PPC management platform, from MVP with rapid iteration, that automated c80% of work though auditing, recommendation logic & automated briefing
• Created a new product-focussed culture within an established advertising agency and demonstrated how a clear technology strategy can create significant business value

London / Tel Aviv

• Zeek was a fintech innovator ($9.5M Series B) creating liquidity for unwanted gift cards and operating Zeek Marketplace (peer-to-peer gift card marketplace), Zeek Shop (e-gift card store selling 100+ leading brands).
• Delivered 15x increase in sales and 30x revenue growth to bring company to break-even
• Achieved 31% brand awareness. Built marketplace community of 750,000
• Developed and launched Zeek Shop proposition, reducing CAC and improving retention
• Reduced time to ROI from 27 months to 8 months. Increased AOV by 40% YOY
• Launched Zeek Marketplace into Germany

London, United Kingdom

• Blinkbox Movies was a PAYG (rent or buy) digital movie and TV service. It was acquired from Tesco by TalkTalk and rebranded TalkTalk TV Store. Reporting to the CEO, managing a team of 12, my responsibilities included.
• Positioned Blinkbox as the home of ‘Fresh from cinema’ movies in a highly competitive market
• 70% increase in spontaneous brand awareness and 300% improvement in ad awareness
• Record monthly sales and customer volumes (YOY new customers up 20%, returning up 27%)
• Optimised media mix and performance (including 25% PPC and 90% display improvement)
• Smoothly managed organisational redesign and team selection following acquisition

London, United Kingdom

• Bloom.fm was a mobile music service aimed at price conscious millennials, with subscriptions from £1 and an award-winning app UI. Reporting to the CEO, I managed a lean team of three responsible for brand positioning.
• Launched service in a crowded market acquiring 1.2 million registered users in twelve months
• Achieved 44% brand awareness and reached number one position in music app chart
• Tightly controlled mobile performance marketing efficiency (40%+ organic installs, £1 CPI)
• CRM (onboarding, push notifications, email, retargeting) to drive app engagement
• Delivered growth milestone PR to demonstrate business trajectory & attract commercial partners

• WhipCar was the world’s first peer-to-peer car rental marketplace. Reporting to the founders, I was responsible for customer acquisition, rental sales and building brand awareness for this early-stage start-up.
• Achieved 36% brand awareness with launch campaign (OOH, digital, radio, DM, street teams)
• Delivered 300% increase in driver registrations and 800% increase in car owner enquiries
• Devised neighbourhood focused media test to grow car rental hubs
• Successful case study based PR strategy to normalise a brand new behaviour and build trust

• Product and proposition development
• Brand identity, personality and positioning

London Area, United Kingdom

• £175m exit to ITV (2005)
• Grew annual subscription revenues to £8.6m (£6.7m profit)
• Built a household name with 97% brand awareness
• Increased membership from 8 million to 22 million registered users

London, United Kingdom

2.1, Economics And Management Studies

Postgrad Diploma