Jonathan Chan Email & Phone Number

Selangor, Malaysia

Malaysia

Completed 1300+ hours of hands-on project-based experience in Python derived data analytics, acquiring skills in data preprocessing, statistical analysis, exploratory data analysis and visualization, features engineering, predictive modelling (machine learning), Tableau and SQL amongst othersKEY PROJECTS:● User Segmentation Strategy for an E-commerce client > Analyzed 500,000+ rows of E-commerce transactional data to identify distinct customer profiles that can be used for targeted personalized marketing. * Applied an RFM segmentation framework with a Tableau dashboard, providing the client with a more executive and macro approach to segmenting their customers.* Implemented Unsupervised machine learning algorithms (Hierarchical Clustering and K-means) for a more comprehensive approach to segmenting customers based on a much wider range of features and metrics; automated visualizations of feature distribution for each distinct user cluster.● Customer Journey Analysis. > Analyzed over 250,000 data points from an A/B test centered upon the impact of font changes across an E-commerce website on the customer journey pipeline (user activity). * Constructed event funnels that quantified the health of each test group’s customer journey pipeline with respect to where customers are being converted or lost. * Performed various statistical hypothesis testing to determine if the attained results were statistical significant.● Business Analytics: Marketing Expense Optimization > Implemented a marketing expense optimization strategy for an events booking platform.* Aggregated data on user activity logs, user transactions and marketing expenses via various different channels.* Performed cohort analysis to measure customer engagement and conversion over time, successfully identifying underperforming ads and devices (vice versa).

Selangor, Malaysia

● Spearheaded sales pitches for the company's advanced sanitizers, specifically formulated to combat COVID-19—successfully secured a significant contract with a prestigious 5-star hotel and a leading bus company.● Initiated and led a comprehensive digital transformation for the company's hygiene product line, addressing the company's lack of online presence— Designed and developed a fully functional website, set up an online shop, and created compelling product labels, contributing to the establishment of a robust digital footprint.● Led end-to-end oversight of the digital sales pipeline, integrating stock codes, managing website operations, and coordinating partnerships with delivery services like DHL for a seamless customer experience.

Adelaide, South Australia, Australia

Selangor, Malaysia

● Spearheaded an improvement on marketing processes via digital platforms during a contracting market, saving time and cost—a heavy focus was put on SEO and Google PPC advertising, together with Facebook advertising and analytics to improve on website traffic.● Introduced a host of viral social media marketing campaigns that increased the brands social media following.● Managed the sales team and led micro-marketing initiatives on a monthly basis such as roadshows, exhibitions and various promotional content.● Produced advertisement copywrite for marketing collateral.

Kuala Lumpur, Malaysia

Internship centered on power plant development research. ● Carried out feasibility studies on power plant development in third world countries.● Gathered market research and consolidated data for reporting purposes.● Performed SWOT analysis to determine cost/value driven benefits of projects.

Data Analytics, Distinction

A project-oriented bootcamp for Data Science and Analytics.

Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General

Icpu, International Canadian Pre-University

Abrsm Violin Grade 5, Music, Merit