∙ Generates revenue for the company through focused commercial, and brand initiatives. ∙ Collaborates with Senior Editorial Director to build and implement strategies to optimize audience interaction. ∙ Monitors, targets and leverages online trends to increase digital traffic on all social media platforms.∙ Creates original and directed content on tight deadlines that engages a monthly audience of 25 million viewers.

∙ Producer of the 2011 NHL Rookie Tournament - Leafs, Senators, Pittsburgh & Chicago.∙ OHL Producer of the Oshawa Generals, including their 2015 Memorial Cup and OHL championship season.∙ Conceptualized history’s first OHL broadcast with an all-female on-air team for International Women’s Day. Initiative duplicated at the NHL level the following year on NBC and Sportsnet. ∙ Executive Producer and story editor of two hockey documentaries featuring talent from Hockey Night In Canada, Sportsnet and the NHL.∙ Improved social media strategies at the company to personally create content with over one million views. ∙ Managed successful social and commercial campaigns working with Sportsnet on-air personalities and high profile guests. ∙ Taken lead on broadcasts and content for CityNews, Hockey Night in Canada, and Rogers Hometown Hockey.∙ Worked alongside Gens alumni (John Tavares, Eric Lindros & Bobby Orr) for their jersey retirement and Hall of Fame induction ceremonies

Analyzed footage for Mighty Ships and Forensic Files. Assembled intricate shot lists. Identified, categorized and catalogued content for post-production.

Producer/Director Empire Rockfest concerts. Acts included Johnny Reid, The Doobie Brothers, Styx, April Wine, Trooper, and Creedence Clearwater Revisited.Staff member on OHL Belleville Bulls. Coordinating player features with PK Subban and Eric Tangradi.Re-branded the station's lifestyle program. Refreshed graphics and video elements. EFP shot, non-linearly edited, and hosted the half-hour show.

Responsible for researching and chasing local News content. Each day shooting, editing and filing a News story.Anchor for the Newscast deciding which stories were relevant to air.A highlight was hosting a charity telethon on CTV where over sixty thousand dollars was pledged.