Background:I focus on driving growth for new products and re-energizing existing brands in today's ever-noisy landscape. I've been involved in digital marketing since the early days, but I don't get distracted from the fundamentals of accountable marketing when developing strategy or guiding investment decisions. With a breadth and depth of experience - consultant, brand marketer and an agency lead - I bring a diversity of perspectives to the table. I’ve been lucky enough to work with some amazing brands: IBM, Deloitte Consulting, Progressive Insurance, American Red Cross, Fidelity, EmblemHealth and Randstad/ Monster as well as several early/ mid stage start-ups among others. I’ve been an independent consultant for the past two years - leading marketing initiatives and partnering with a vast network of incredible freelancers to drive execution and management.Career highlights:Drove launch & built scale for revolutionary new product in the recruiting space in a joint effort with Randstad & Monster. This included naming/ branding, paid, owned, earned strategy for both B2C and B2B audiences. Recognized by leading industry pub as “the exact avenue Monster and the rest of the industry need to be heading down….”Led strategy and execution of projects to establish content and lead generation platforms for IBM and Deloitte Consulting - both the first of their kind in their respective categories Co-created & co-led cross-capability marketing innovation team to educate and build fluency in new marketing platforms, evaluated against brand objectives and priorities: Arnold FWD Led multi-disciplinary team to re-define brand and over-arching creative strategy for Aetna (now Aetna, a CVS Health Company) - setting vision, and orchestrating execution across all audiences and business units - the first of its kind for AetnaOngoing mantras: “How can we shift our focus to the metrics that truly matter to the business”“Let’s replace the use of ‘Consumers’ with ‘People’ and see how it changes our perspective”