Jon Hermon Email & Phone Number

Nottingham, United Kingdom

Primary Care manager with responsibility for all aspects of a large General Practice including but not limited to finance, human resources, strategic direction, governance and health and safety. * Chair of Rushcliffe Practice Managers Forum* Governance and Training lead for Partners Health - a Rushcliffe wide GP federation.* Estates Development lead for Partners Health - leading on the development of new primary care premises and the improvement of existing estate across Rushcliffe

Lincoln, United Kingdom

Key Achievements• Established new Key Accounts department within Cool Milk, including defining remit and recruitment of 5 staff.• Devised and project managed delivery of new service which resulted in an increase of 15,000+ customers within 3 months of implementation.• Established a number of significant partnerships with public sector clients and third sector partner agencies leading to increased exposure for Cool Milk services.• Designed and delivered new customer registration process in response to emerging customer requirements including extensive market research, business justification and work with senior internal stakeholders to take live effectively. Responsibilities• Manage and develop ongoing partnerships with existing customers, including 66 Local Authorities, with accounts typically worth c.£300,000 to £1 million per annum each.• Drive additional sales from existing accounts at both local authority and school level against stretching targets, designing and implementing business strategies for each account.• Keep abreast of political and economic developments affecting key clients, the wider sector and Cool Milk services.• Develop partnerships with third party agencies in order to add credibility to sales offer and drive new business.• Development and implementation of new sales and marketing strategies including direct email newsletters to schools and product development in response to customer feedback.• Monitoring results and reporting monthly to board.• Manage a team of 5 staff, including responsibility for setting KPIs, developing bonus structures and monitoring performance.

• Achieved sales results which outperformed the overall UK snowsport market by 12.5% over three years, growing market share.• Developed key partnership with Aosta Valley Tourism leading to significant funding for joint marketing activities and significant exposure at national ski shows.• Developed and took to market successful new low cost 5-day tour product in response to customer feedback ands a challenging economic environment.• Delivered substantial cost savings by developing online marketing strategy, re-launching company website and implementing changes in delivery of direct mail campaigns.• Directly accountable for maximising company wide sales.• Personal management and growth of key accounts.• Costing & pricing of Interski's core products and services.• Accountable for the content, design and delivery of all promotional sales and marketing material, including brochures and DM material. • Negotiate and administer complex, high value sales involving numerous stakeholders including local government, businesses and private clients.• Research, and devise innovative marketing strategies across a number of media including direct mail, national press, regular live shows, digital media and social networking.• Deliver marketing campaigns to schedule, including managing budgets. • Direct line management of a team of 6.

• Part of a small team constructing, writing and editing the Trailfinder magazine, Trailfinders’ most important sales and marketing device, with three print runs of approx. 1.9 million each per year.• Sales and content negotiations with senior staff and external suppliers including major airlines and ground product suppliers to secure special offers and maximise revenue for Trailfinders.• Careful analysis of airline and ground product sales data to decide which business partners to work with and to determine the content and commercial success of the magazine.• Detailed monitoring of results of magazine promotions over short, medium and long term, developing improvements where required.• Developing and maintaining Trailfinders’ brand values through strong advertising and brochure copy.• Communicating key company messages to Trailfinders staff via internal publications.