Joni Rein Email & Phone Number

Fort Lauderdale, Fl, Us

Greater Boston Area

Hold C-level responsibility for US arm of global privately held luxury cruise company.● Oversee all US operations of three entities: Scenic's Luxury River Cruise portfolio, Scenic Eclipse and sister company Emerald Waterways.● Currently developing consumer marketing strategy, channels of distribution for retail and trade / B2C, which has resulted in driving significant growth in US guest sourcing. ● Leverage industry experience and network of distribution relationships to build strategies that will maximize sales revenue, profitability and market share, balancing costs and strategic objectives.● Define strategies and execution plans to expand domestic preferred retail distribution and travel agent database growth.● Work closely with global Executive Committee, defining, managing and executing on US Sales and Marketing strategies.● Actively build culture that promotes achievement of personal and company goals at all levels and focuses on customers, high performance and embracing change.● Identify, foster and manage career paths that develop future leaders for global sales and operations.

Miami/Fort Lauderdale Area

Promoted to directing global sales operations for world’s largest cruise line; charged with sourcing 4.5+M passengers per year and reinforcing worldwide brand positioning. Collaborated with sister companies on sales distribution, and marketing initiatives. ● Hired and developed 10 direct reports overseeing sales organization with 300+ team members worldwide and developed / managed annual operating budget of in excess of $400M.● Additional areas of responsibilities: Trade Marketing, Trade Support, Trade Engagement.● Refined sales model and structure, introducing: o Sales targets for US, International, Strategic Partners, Global Trade Sales, and Charter, Meeting, and Incentive contributions.o Long-term strategy for all Worldwide Trade Sales channels.o Strategy & execution plans for profitability optimization (Pay for Performance Contracts, behavior incentives to aggressively identify and close key business).● Teamed with EVP Commercial Operations and CMI to develop long-term vision for sales / marketing trade initiatives; serve as internal / external “voice of” trade distribution.● Partnered with SVP of Revenue Management to refine pricing policies – volume discounts, terms and conditions for strategic and international partners. Identified pay for performance, cross selling and upselling incentives which resulted in leveraging portfolio and increase incremental sales by 10%.

Miami/Fort Lauderdale Area

Recruited by flagship sister cruise line to lead best in class Field Sales team. Responsibilities included overseeing the day to day sales functions. ● Reorganized sales model and structure, introducing: o Annual sales force optimization plan which included territory redesign resulting in improved efficiency 10% and reduce cost by 12%.o Initiated development of CRM systems to increase team productivity resulting in 20% over a two year period.o Designed a sales toolbox that empowered the team to increased sales closure rates, exercise judgement and leverage for third party marketing initiatives.

Hollywood, Florida

Direct all sales development operations for North America sales force, including incentive plans, industry / market analyses to drive penetration in new and existing markets. Managed distributor communications, including collateral and promotional materials to drive sales.● Negotiated and managed sales / marketing contracts for national and in-house accounts, charter incentives, and tour operator’s risk and non-risk programs.● Built relationships with trade associations, professional organizations, and partners to develop risk program for Caribbean, Europe; managed trade affiliations events, civic and tourism group visits, etc.● Partnered with regional and corporate sales / marketing leaders; led sales meetings and conference calls to advise on new directives, rates, programs, changes and feedback.● Conducted quarterly / national sales meeting to motivate sales force and communicate business goals, strategy, and territory reviews resulting in improved employee engagement scores by 20%.

Deerfield Beach, Florida

Interim Executive Director (2005-2006)Director – Community Relations (2004-2005)Led all day-to-day operations with strong emphasis on sales, marketing, and problem-solving.Supervised team of concierge staff and deputized for Executive Director in his absence. Directed all marketing, sales and community relations initiatives.● Served as liaison to Resident Council and resolved issues quickly to increase retention from 55% to 70% and referral rates from 20% to 85%.● Organized weekly “At Risk” meetings to identify potential lost revenues and risk of vacancies.● Built ties with community leaders and organized direct mail and email campaigns to grow business.

Plantation, Florida

Recruited to launch new online travel start-up marketing cruise packages to over-55 demographic. Hired, trained, and managed staff of 45 under 14 direct reports handling Sales (inbound, telemarketing, group reservations), e-commerce, Customer Service/Passenger Services, Call Center.● Identified / negotiated alliances with tour / cruise line operators to expand services; researched customer insights to refine packages, negotiated net rates and secured block hotel and airline space.

Fort Lauderdale, Florida

Directed reservations, training and customer service teams

Fort Lauderdale, Florida

Directed reservations and marketing support teams