Jon Ward Email & Phone Number

Los Angeles, California, United States

DV360 and Google Ads Product Strategy Lead

Greater Los Angeles Area

Greater New York City Area

Monitor and optimize campaigns in order to maximize advertisers' business growth.Provide detailed campaign performance analysis to boost performance.Identify new opportunities for clients to increase advertiser growth efficiently.Identify and solve client problems proactively and creatively.

Greater New York City Area

• Manage 10+ Proctor and Gamble Facebook and Twitter accounts by providing strategic media planning, measurement opportunities, targeting recommendations and post campaign reporting• Manage media budgets, conduct daily optimizations, and monitor campaign performance for over 50+ campaigns with strict adherence to KPI benchmarks and ROI goals • Consistently identify and drive incremental revenue by using data from prior performance to demonstrate value and ROI• Provide best practice recommendations to clients on how to create and optimize content strategy• Establish and strengthen relationships with agency and direct partners through consistent communication, rapport building, sharing product expertise, and showing value of the campaigns

Westport, Ct.

Responsible for building and managing PPC campaigns for Display, Search Engine, and Social Media advertising channels. Conducts On-site SEO and Off-site SEO projects. Project management from creation, measurement, analysis and optimization of online marketing programs including social media management (Facebook, Twitter, Google+, Pinterest, LinkedIn, etc), social media advertising, blogger outreach, e-mail campaign management, as well as other search engine optimization projects.Experience includes:• Managed team of seven campaign managers, graphic designers and developers to deliver world-class, multi-channel (display, PPC, SEO, social, local) digital marketing services to clients• Quadrupled budget of largest client over six months by exceeding KPIs and outperforming all other media partners• Managed remarketing and keyword contextual targeting campaigns to decrease client’s cost-per-lead by 60%• Executed and optimized paid search campaign to lower client cost-per-lead by 148% in eight months• Developed multi-platform initiative (paid search, SEO, social media, and local directory listings) to drive leads for medical organization in new geographic market; resulting in 18% growth in business revenue• Managed paid search, display and Facebook advertising campaigns for clients to increase total leads by 15%• Consulted with clients on daily basis to ensure effective account management• Created an integrated SEO initiative including: blogging and social media content strategy that increased client’s organic website traffic 112% over the course of 12 months • Set up all online and offline conversion tracking, reporting and onsite presentations for clients

Telecomute: Ct.

• Designed and implemented online marketing campaigns utilizing Google AdWords and SEO to drive new leads • Created Google AdWords and Google Analytics reports to debrief senior leadership on campaign performance• Managed team of web developers to create multivariate landing pages to increase conversion rate

West Haven, Ct.

•Design layout for company website and developed content.•Utilize Constant Contact to e-mail over 200 new and existing clients a monthly newsletter •Strategize and act as thought partner with company CEO to expand marketing outreach to development new business•Create and maintain company’s social media platforms including Facebook and LinkedIn

Stamford, Ct

Prospected and successfully developed relationships with Talent Acquisition professionals to source high volumes of targeted candidates through pay-per-click advertisingAreas of focus:* Lead Generation* Developed and managed new advertising campaigns* Created SEO/SEM strategies* Measured client results through ATS (applicant tracking systems)

Washington D.C. Metro Area

Collaborated with a team of two legal assistants and five attorneys to assist in the production of over 80,000 pages of legal documents for major pharmaceutical companies in patent litigation