Jon Kaplan Email & Phone Number

Chicago, IL, US

Work Remotely For Miami, FL-based Health Care provider.

• Preventive health care company with 2,000 employees, operating more than 130 primary care centers in 15 states.Managed and mentored corporate and field PR, storytelling, media relations, media training, thought.
• Achieved a record increase of 80% in earned media coverage in 20 cities, resulting in a more than 5% increase in patient and clinician recruitment, by conceiving a communications strategy of events, storytelling, media.
• Achieved top-tier press results, including The New York Times, Atlanta Journal-Constitution and Charlotte Observer newspapers; Business Insider, Modern Healthcare and Healthcare Dive trade publications; major market.
• Provided media training to clinicians and executives for media interviews and also coordinated live interview activities for satellite media tours and in-studio interviews, garnering nearly 250 broadcast hits and an.
• Coordinated and collaborated in cross-functional marketing, culture, DEI, and internal communications initiatives to ensure PR, corporate newsroom and local event messages were consistent and integrated, resulting in.

Greater Chicago Area

• City of Chicago government agency overseeing the second largest bus and rail transit system in America.Serving in a role equivalent to a department manager, I mentored, built relationships and provided hands-on.
• Drove a growth in ridership of 5%, while building brand recognition and public trust increases of 8%, pre-pandemic, by conceiving and crafting public events and creating compelling brand videos, innovative social media.
• Increased social media engagement by 10,000+ followers, by leveraging CTA anniversary milestones into engaging public events featuring rides on vintage CTA trains around the downtown "Loop" district, and also utilizing.
• Steered a rebuild of system ridership by 10%, post-pandemic. by writing and producing engaging brand messaging and videos to rebuild trust in public transportation, using traditional and non-traditional media.

Chicago Metropolitan Area, Illinois, United States

• Iconic Chicago landmark and one of America’s top tourism and cultural destinations, welcoming nine million visitors annually.As Communications and PR Director, I led and managed the storytelling, corporate.
• Increased publicity and press coverage by 32% across news, business, travel, and lifestyle media for Navy Pier's Centennial Celebration, by leading the creation of a communications strategy, supervising an external PR.
• Boosted Pier attendance by 23%, by producing eye-catching promotional videos and clever messaging on the Pier's social media channels.
• Drove a 10% increase in social media engagement and Pier revenues, by using engaging social posts, videos, as well as live music and dance performances by local artists, to promote the Pier as a Chicago cultural.

Greater Los Angeles Area

• Southern California’s leading public broadcasting affiliate and creator of original news, cultural and public affairs programming for the region.Served as segment writer and producer, with a primary focus on health.
• Increased station viewership and program ratings by 6%, by writing and producing critically-acclaimed news and public affairs segments.
• Leveraged experience as a team leader, manager and project supervisor, while working under tight time frames and deadline pressures, to create informative, engaging, public affairs segments that won two Emmy Awards.

Greater Chicago Area

• Cincinnati-based financial institution expanding across America, including the Chicago and northwest Indiana region.PR Manager who developed and supervised regional strategic communications, media relations activities.
• Grew the bank's brand recognition in the region by 14%, by developing memorable internal and external communications campaigns, creative videos, CSR programs, and other public events, including Fifth Third Bank’s.
• Achieved Fifth Third Bank's yearly regional earned media goals in just 9 months, by leveraging relationships built with regional media and utilizing an engaging media strategy.*NOTE: Left the company due to a.

Chicago, Illinois, United States

• Self-owned PR consulting company focused on building communications and media relations strategies for non-profits.Consultant and project manager responsible for winning new business, developing strategic.
• Increased media coverage, reputation growth and audience engagement by 10%-50% for diverse clients.
• Achieved results for such clients as GreenMark (sustainability); Urban Village (social justice); Klarity (health care tech); United Methodist TV (social impact).
• Earned media placements in top-tier media outlets, including ABC, CBS, NBC, and Fox television groups; Chicago Tribune and Chicago Sun-Times.

Chicago, Illinois

• Safer Foundation is one of the country's leading non-profit organizations, dedicated to providing re-entry services to ex-offenders, in the hopes of keeping them from returning to prison. Serving as director of.
• Developed, with executive team input, the agency’s marketing, PR, earned media, storytelling, and issue management strategies, leading to a 150% increase in positive media coverage and increased brand recognition in.
• Conceived and executed legislative strategy and issues management initiatives, including the relationships built with community stakeholders and local media, to proactively advance advocacy issues, resulting in saving.
• Ghost-wrote agency-authored articles, letters-to-the-editor and web content, gaining publication in major media outlets, including the Chicago Tribune and Chicago Sun-Times.

Greater Chicago Area

• The Metropolitan Pier and Exposition Authority (MPEA) is a municipal corporation created by the Illinois General Assembly to oversee the McCormick Place Convention Center (the largest convention center in North.
• Led the creation and execution of a communications strategy for the opening of McCormick Place West, earning global press coverage that fueled the sales team to generate $1.2 billion in trade show bookings before the.
• Developed all written materials (news releases, Op-Eds, etc.) to pitch national media, increasing press coverage by 17%.
• Provided executive coaching and media training to the organization's executives, increasing media interviews by 21%.
• Worked collaboratively with other agency leaders to craft MPEA’s employee recognition program, which led to a 50% increase in employee satisfaction ratings on internal surveys.
• Crafted the agency's first-ever crisis communications plan, which protected the agency's reputation during business disruptions caused by the 2009 Recession. NOTE: Left the organization when a corporate management.