Jon Katz Email & Phone Number

Los Angeles, Us

Clients: Fresenius Kabi, Salonpas, Choose New Jersey and Nippon PMAC• Negotiate rates and implement media buys to reach target audience.• Prepare media plans for approval and compile results’ decks to provide campaign analysis.• Purchase radio and OOH media to promote client recruitment initiatives.• Led client’s digital initiative to reach additional customers and improve media mix.• Planned and implemented $160K and $260K multimedia campaigns to launch new products.• Through analysis and efficient buying improved product CTRs 75 and 520%.

Charlotte, Nc, Us

Client: Charlotte Area Transit System• Planned, negotiated and implemented awareness campaign to promote new transit routes.

Rochester, Mn, Us

Clients: X-Chair, GoSleep, Kakar Pillow, D Free, BioDerm and Raleigh House• Planned, negotiated, purchased and analyzed television buys.• Led 206% annual increase in television ad spend due to improved performance.

Durham, North Carolina, Us

Client: Therakos• Analyzed performance data and prepared quarterly results' decks for client presentation.• Negotiated with new vendors to provide client appropriately targeted advertising options.

New York, Ny, Us

Clients: Hallmark Channel and Oscar Health Insurance• Prepared reports for client data analysis study.• Compiled advertising avails to help implement upcoming buy.

New York, Ny, Us

Clients: Fendi, Marc Jacobs and Rimowa• Planned and implemented multimedia campaigns for fashion brands.• Analyzed campaign data and prepared weekly client reports.• Reconciled $1.4 million of media to close out the year.

London, Gb

Client: Citizens Bank• Handled all day-to-day updates of client data for $25 million annual campaign.• Prepared final results presentation for $570,000 initiative.

San Francisco, Ca, Us

Client: Target• Planned, managed and reported on $35 million worth of media campaigns.• Conducted competitive research and analysis on retail trends for 2019 planning.

New York, New York, Us

Clients: Portola Pharmaceuticals and Alnylam Pharmaceuticals• Negotiated lower rates and added value in order to implement an effective $1.6 million media buy for the second half of 2018.• Researched and analyzed competitor data for $1.8 million 2019 media plan.

New York, Ny, Us

Clients: Merck, Papa John’s Pizza and MillerCoors• Managed $15 million quarterly broadcast buy to ensure deliverables.• Prepared content guidelines report, mix sheets and post reports.• Reconciled over $9 million of digital media to wrap up MillerCoors business.

Us

Client: Atlantic Health System• Analyzed costs and distribution to develop $355,000 media plan.

Stamford, Ct, Us

Accounts: Paramount Pictures, Universal Pictures, Warner Brothers, Lionsgate, Disney, DirecTV, Hulu, Netflix, Boost Mobile, DraftKings, Yamaha, Denny’s, Red Lobster, Krystal, Tyson Foods, Totino’s, Maxwell House, Hefty, Ubisoft, GameFly and Acuvue • Researched and developed integrated media plans based on customer needs and WWE assets.

New York, Ny, Us

Client: AT&T• Supervised implementation of $250 million integrated media plan to ensure all client goals were met.• Developed multi-option $180 million 2017 media plan for Cricket Wireless subsidiary.• Analyzed media mix metrics and developed $50 million optimized media plan for business solutions division.

New York, Ny, Us

Client: Sallie Mae• Researched and developed $3 million integrated media plan based on analytics and client goals.

Upper Saddle River, New Jersey, Us

Clients included: Rita’s Italian Ice, Liberty Science Center and Brut• Analyzed client results across mediums and updated reports with new findings.

New York, New York, Us

Client: Cox Communications• Implemented and managed digital media campaign designed to acquire new customers.

Austin, Tx, Us

Clients: Survival Life, DIY Ready, Pioneer Settler, Absolute Rights, How To Invest, You’re So Pretty, Makeup Tutorials, Homemade Recipes, Gun Carrier and Absolute Wealth• Researched, planned, negotiated, implemented and managed television, radio, print and display advertising for ten e-commerce websites.

Union, New Jersey, Us

Clients: Scarguard, HeadBlade, Good Night, Fragrancenet and Bikini Ready• Spearheaded 92% year-over-year increase in DRTV ad spend.• Researched and developed all media plans for new business proposals.• Negotiated and executed television and radio buys for all campaigns.

Boston, Massachusetts, Us

Clients: Liberty Mutual, TripAdvisor, Great Wolf and Capella University• Managed national cable and spot market television campaigns.• Helped client achieve annual metric goals ahead of schedule.• Met campaign metric goals and stayed on budget despite numerous preemptions.

Clients: Capital One, Comcast, Kraft, Coke, Disney, Avon, AAA, Walmart, Touchstone Energy, Universal Technical Institute, Bristol Myers Squibb, Rent-A-Center and Wellpoint• Responsible for managing television and radio campaigns on behalf of numerous clients.• Consistently cleared 95% or better of multi-million dollar budgets without exceeding any limits. • Led client from short flights to 52-week campaign by demonstrating an ever-increasing ROI while expanding the number of markets covered and overseeing an exponential increase of budget.• Reconciled 98+% of invoices within 15 days of receipt, assuring clearance for timely payment.

New York, New York, Us

Clients: TrimSpa, Wyndham, Lasik, Heald College and Strayer University• Responsible for creating direct response media plans on behalf of multiple clients for cable, syndication and spot markets.

New York, Us

Clients: Gevalia, L’Oreal, Bose, GSK, Novartis, Bowflex and US Navy• Responsible for purchasing television airtime for various clients in local markets and national cable.• Developed media plans for client approval and led buying team in plan execution.

New York, Us

• Purchased airtime for syndication, national cable and spot markets.• Negotiated discounted rates and obtained no-charge airings to maximize cost effectiveness.

New York, Us

• Managed numerous campaigns and served as a liaison between account executives and media buying group.• Selected and interviewed potential new analysts.

Bachelor Of Science, Marketing

Certificate, Internet Marketing Essentials