Jon Katz

Jon Katz Email and Phone Number

Associate Media Director at ADK America @ ADK America
Jon Katz's Location
New York City Metropolitan Area, United States, United States
Jon Katz's Contact Details
About Jon Katz

Media buyer/planner with more than 15 years of experience planning, negotiating, buying and managing campaigns while bringing them in on budget and achieving metric goals. Experienced in mediums including television (local broadcast, local cable, national cable, Canadian cable, syndication and OTT/CTV), radio (local and national terrestrial and satellite), streaming audio, print, OOH, social and digital.Client experience includes the following categories: telecommunications, pharmaceutical (HCP & DTC), food & beverage, entertainment, finance, insurance, diet/fitness, education, e-commerce, CPG and retail.

Jon Katz's Current Company Details
ADK America

Adk America

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Associate Media Director at ADK America
Jon Katz Work Experience Details
  • Adk America
    Associate Media Director
    Adk America Jan 2020 - Present
    Los Angeles, Us
    Clients: Fresenius Kabi, Salonpas, Choose New Jersey and Nippon PMAC• Negotiate rates and implement media buys to reach target audience.• Prepare media plans for approval and compile results’ decks to provide campaign analysis.• Purchase radio and OOH media to promote client recruitment initiatives.• Led client’s digital initiative to reach additional customers and improve media mix.• Planned and implemented $160K and $260K multimedia campaigns to launch new products.• Through analysis and efficient buying improved product CTRs 75 and 520%.
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  • Luquire George Andrews
    Media Buyer
    Luquire George Andrews Dec 2019 - Jan 2020
    Charlotte, Nc, Us
    Client: Charlotte Area Transit System• Planned, negotiated and implemented awareness campaign to promote new transit routes.
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  • Media Manager
    Media Buyer
    Media Manager Mar 2019 - Jan 2020
    Rochester, Mn, Us
    Clients: X-Chair, GoSleep, Kakar Pillow, D Free, BioDerm and Raleigh House• Planned, negotiated, purchased and analyzed television buys.• Led 206% annual increase in television ad spend due to improved performance.
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  • Iqvia
    Media Planner/Analyst
    Iqvia Mar 2019 - Dec 2019
    Durham, North Carolina, Us
    Client: Therakos• Analyzed performance data and prepared quarterly results' decks for client presentation.• Negotiated with new vendors to provide client appropriately targeted advertising options.
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  • Noble People
    Media Buyer
    Noble People Nov 2019 - Nov 2019
    New York, Ny, Us
    Clients: Hallmark Channel and Oscar Health Insurance• Prepared reports for client data analysis study.• Compiled advertising avails to help implement upcoming buy.
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  • Havas
    Senior Connection Planner
    Havas Oct 2018 - Jan 2019
    New York, Ny, Us
    Clients: Fendi, Marc Jacobs and Rimowa• Planned and implemented multimedia campaigns for fashion brands.• Analyzed campaign data and prepared weekly client reports.• Reconciled $1.4 million of media to close out the year.
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  • Mediacom
    Senior Media Planner
    Mediacom Sep 2018 - Oct 2018
    London, Gb
    Client: Citizens Bank• Handled all day-to-day updates of client data for $25 million annual campaign.• Prepared final results presentation for $570,000 initiative.
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  • Essence
    Planning Supervisor
    Essence Jul 2018 - Aug 2018
    San Francisco, Ca, Us
    Client: Target• Planned, managed and reported on $35 million worth of media campaigns.• Conducted competitive research and analysis on retail trends for 2019 planning.
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  • Greater Than One
    Media Planner
    Greater Than One Jun 2018 - Jun 2018
    New York, New York, Us
    Clients: Portola Pharmaceuticals and Alnylam Pharmaceuticals• Negotiated lower rates and added value in order to implement an effective $1.6 million media buy for the second half of 2018.• Researched and analyzed competitor data for $1.8 million 2019 media plan.
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  • Initiative
    Negotiator, Digital And Video Partnerships
    Initiative Jun 2017 - Nov 2017
    New York, Ny, Us
    Clients: Merck, Papa John’s Pizza and MillerCoors• Managed $15 million quarterly broadcast buy to ensure deliverables.• Prepared content guidelines report, mix sheets and post reports.• Reconciled over $9 million of digital media to wrap up MillerCoors business.
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  • Della Femina Advertising
    Media Planner
    Della Femina Advertising May 2017 - May 2017
    Us
    Client: Atlantic Health System• Analyzed costs and distribution to develop $355,000 media plan.
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  • Wwe
    Sales Planner
    Wwe Jan 2017 - Mar 2017
    Stamford, Ct, Us
    Accounts: Paramount Pictures, Universal Pictures, Warner Brothers, Lionsgate, Disney, DirecTV, Hulu, Netflix, Boost Mobile, DraftKings, Yamaha, Denny’s, Red Lobster, Krystal, Tyson Foods, Totino’s, Maxwell House, Hefty, Ubisoft, GameFly and Acuvue • Researched and developed integrated media plans based on customer needs and WWE assets.
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  • Hearts & Science
    Strategy Supervisor
    Hearts & Science Sep 2016 - Dec 2016
    New York, Ny, Us
    Client: AT&T• Supervised implementation of $250 million integrated media plan to ensure all client goals were met.• Developed multi-option $180 million 2017 media plan for Cricket Wireless subsidiary.• Analyzed media mix metrics and developed $50 million optimized media plan for business solutions division.
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  • Dimassimo Goldstein
    Integrated Media Planner
    Dimassimo Goldstein Jul 2016 - Aug 2016
    New York, Ny, Us
    Client: Sallie Mae• Researched and developed $3 million integrated media plan based on analytics and client goals.
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  • Sigma Group
    Media Buyer
    Sigma Group May 2016 - Jun 2016
    Upper Saddle River, New Jersey, Us
    Clients included: Rita’s Italian Ice, Liberty Science Center and Brut• Analyzed client results across mediums and updated reports with new findings.
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  • Mediavest Worldwide Inc.
    Media Manager
    Mediavest Worldwide Inc. Feb 2016 - Feb 2016
    New York, New York, Us
    Client: Cox Communications• Implemented and managed digital media campaign designed to acquire new customers.
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  • Native Commerce
    Senior Media Buyer
    Native Commerce Sep 2015 - Dec 2015
    Austin, Tx, Us
    Clients: Survival Life, DIY Ready, Pioneer Settler, Absolute Rights, How To Invest, You’re So Pretty, Makeup Tutorials, Homemade Recipes, Gun Carrier and Absolute Wealth• Researched, planned, negotiated, implemented and managed television, radio, print and display advertising for ten e-commerce websites.
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  • Jl Media, Inc.
    Associate Media Director, Direct Response
    Jl Media, Inc. Apr 2014 - Jun 2015
    Union, New Jersey, Us
    Clients: Scarguard, HeadBlade, Good Night, Fragrancenet and Bikini Ready• Spearheaded 92% year-over-year increase in DRTV ad spend.• Researched and developed all media plans for new business proposals.• Negotiated and executed television and radio buys for all campaigns.
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  • Hill Holliday
    Dr Media Supervisor
    Hill Holliday Jun 2012 - Dec 2013
    Boston, Massachusetts, Us
    Clients: Liberty Mutual, TripAdvisor, Great Wolf and Capella University• Managed national cable and spot market television campaigns.• Helped client achieve annual metric goals ahead of schedule.• Met campaign metric goals and stayed on budget despite numerous preemptions.
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  • Halogen Response Media
    Broadcast Supervisor
    Halogen Response Media Oct 2006 - Mar 2012
    Clients: Capital One, Comcast, Kraft, Coke, Disney, Avon, AAA, Walmart, Touchstone Energy, Universal Technical Institute, Bristol Myers Squibb, Rent-A-Center and Wellpoint• Responsible for managing television and radio campaigns on behalf of numerous clients.• Consistently cleared 95% or better of multi-million dollar budgets without exceeding any limits. • Led client from short flights to 52-week campaign by demonstrating an ever-increasing ROI while expanding the number of markets covered and overseeing an exponential increase of budget.• Reconciled 98+% of invoices within 15 days of receipt, assuring clearance for timely payment.
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  • Horizon Media
    Broadcast Supervisor
    Horizon Media Feb 2006 - Oct 2006
    New York, New York, Us
    Clients: TrimSpa, Wyndham, Lasik, Heald College and Strayer University• Responsible for creating direct response media plans on behalf of multiple clients for cable, syndication and spot markets.
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  • Id Media
    Senior Media Buyer/Buying Account Manager
    Id Media Jul 2002 - Jan 2006
    New York, Us
    Clients: Gevalia, L’Oreal, Bose, GSK, Novartis, Bowflex and US Navy• Responsible for purchasing television airtime for various clients in local markets and national cable.• Developed media plans for client approval and led buying team in plan execution.
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  • Id Media
    Media Buyer
    Id Media Jul 1999 - Jun 2002
    New York, Us
    • Purchased airtime for syndication, national cable and spot markets.• Negotiated discounted rates and obtained no-charge airings to maximize cost effectiveness.
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  • Id Media
    Senior Media Analyst
    Id Media Aug 1998 - Jun 1999
    New York, Us
    • Managed numerous campaigns and served as a liaison between account executives and media buying group.• Selected and interviewed potential new analysts.
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Jon Katz Skills

Media Buying Media Planning Radio Digital Media Advertising Integrated Marketing Television Mobile Marketing Digital Marketing Digital Strategy Social Media Marketing Online Advertising Broadcast Media Strategy Market Research Advertising Sales Email Marketing Direct Marketing Online Marketing Marketing Communications Facebook Lead Generation Outdoor Advertising Ppc Creative Strategy Direct Response Account Management New Media Budgets Sponsorship Sem Brand Awareness Brand Development Campaign Management Brand Management Radio Advertising Traditional Media Budget Management Telemarketing Interactive Advertising Mobile Advertising Direct Mail Relationship Marketing Content Strategy Google Adwords Negotiation Discrepancy Resolution Comscore Direct Response Television Media Reconciliation

Jon Katz Education Details

  • W. P. Carey School Of Business – Arizona State University
    W. P. Carey School Of Business – Arizona State University
    Marketing
  • Pace University - Lubin School Of Business
    Pace University - Lubin School Of Business
    Internet Marketing Essentials

Frequently Asked Questions about Jon Katz

What company does Jon Katz work for?

Jon Katz works for Adk America

What is Jon Katz's role at the current company?

Jon Katz's current role is Associate Media Director at ADK America.

What is Jon Katz's email address?

Jon Katz's email address is jo****@****hoo.com

What is Jon Katz's direct phone number?

Jon Katz's direct phone number is +121553*****

What schools did Jon Katz attend?

Jon Katz attended W. P. Carey School Of Business – Arizona State University, Pace University - Lubin School Of Business.

What skills is Jon Katz known for?

Jon Katz has skills like Media Buying, Media Planning, Radio, Digital Media, Advertising, Integrated Marketing, Television, Mobile Marketing, Digital Marketing, Digital Strategy, Social Media Marketing, Online Advertising.

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