• Analyze and provide insights from The Trade Desk (TTD) platform data on programmatic ad buying behavior and best practices.• Developed sales use case for a unique AI language model tool, transforming raw data into actionable insights and products that enhance client ad targeting.• Maintain an internal library of insights documents on SharePoint, ensuring accessibility and usability for all sales teams.• Conduct large-scale macro studies of TTD data to identify efficiencies and performance improvements, demonstrating our mission to clients.• Collaborate with sales strategists to create insights-driven pitch materials.

• Manage all regular reporting and analysis functions for a major CPG brand including report preparation, client requests, KPI benchmarking, partner relationships, data processing, and setting the long-term measurement learning agenda • Oversee the creation of a new SQL database that automates data ingestion reducing data processing time by 60% per week while improving data quality• Transition media reporting to Tableau dashboard environment by integrating newly built SQL database for near-realtime reporting capability. • Mentor new analysts on data processing and report preparation task to grow their analytical skills

• Drive successful Search Engine Marketing Campaigns for this legacy Online Travel Agency that grew Rental Car orders 40% YoY in the first half of 2019 while maintaining stable ROIs• Create new Campaigns, AdGroups, Keywords and Ad copy for Google and Bing Search ads to target new travel searchers• Design and perform A/B tests of landing page experiences to determine the best customer experience through out the purchase journey from Google Search to Conversion. • Train new team members on the basics of SEM and Priceline marketing strategy

Client: Pandora Jewlery • Represent the entire media team to clients on weekly status call and end of campaign wrap-up presentations as reporting manager• Oversee 2 analysts on day-to-day data management and coordinate regular report creation • Collaborate with vendors on new campaign details in order to line up specific in-store traffic lift and brand health measurement metrics • Perform new campaign projections to determine the KPI benchmarks for future performance goals

Clients: Sprint, Audible, Travels Insurance• Analyze digital display data across various tactics on a weekly basis to make recommendations to programmatic and activation teams• Report weekly dashboard of marketing performance and quarterly sales trends to client team • Project KPI metrics on a weekly basis to determine appropriate measurement plans • Create statistical analyses for presentation to the New Business pitch team

● Established grant office for The Jackson Laboratory’s new Connecticut campus dedicated to genomics research.● Prepare, organize, review and submit grant applications on behalf of growing genomic medicine research faculty.● Audit system-generated monthly financial reports and update research faculty on program spending.● Build elaborate pre- award spending budgets for multi-project grant applications using MS Excel. ● Advise lab directors on quarterly projections of revenue and expenses to help with long term planning of future research projects. ● Introduce all new faculty and their staffs to effective grant process and assist in grant planning.

• Analyze spending of cancer center to ensure donated funds are spent on research in the most efficient way to achieve research goals with available resources. • Managed Hyperion database to track spending of all gift and endowment funds supporting cancer research using Oracle™ Financials software and create individual monthly P&L statements for distribution to appropriate Business Administrators.• Create budget guidelines using university-wide online SAP ™ budgeting software to allocate study funds in pre-award stage based on sponsor agreement and legal compliance.

Served as primary contact person for government clients of this world leader in postal representation to propose new stamp issues, arrange stamp supply shipments, negotiate representation and licensing contracts, resolve year-end accounting, optimize stamp supply allocation and obtain approvals from respective Post-Masters General. Publicized new stamp projects and special events through press releases and marketing contacts. Manager, Technology Marketing and Publicity April 2008 - May 2009Built new sales website, www.IGPCi.com, of this stamp manufacturing company with focus on the marketing effectiveness and reliability of the new site design while ensuring a smooth transition without any online sales downtime. Fielded customer inquiries regarding new stamp availability, website functionality, pricing and ordering policy changes, and special shipping requests among other day-to-day requests.

Built new sales website, www.IGPCi.com, of this stamp manufacturing company with focus on the marketing effectiveness and reliability of the new site design while ensuring a smooth transition without any online sales downtime. Fielded customer inquiries regarding new stamp availability, website functionality, pricing and ordering policy changes, and special shipping requests among other day-to-day requests.

Researched investment opportunities with the Principal and a Portfolio Manager of a multi-strategy $100 Million hedge fund investigating company fundamentals, analyst reports and in-person visits to uncover inefficiencies and abnormalities in stock price. Analyzed pricing scale of competitor properties to establish profitability of the $400 million Belleayre Resort development and other real estate investments. Utilized Bloomberg software to analyze equity investments within a single sector using a pair trade strategy and set up data alerts for tracking trades. Participated in communication with companies and attended conference presentations to assess stock, private equity and real estate investment opportunities.