• Conducts global advertiser perception, behavior, and NPS (Net Promoter Score) study of Twitter and Twitter’s competitors at businesses and advertising agencies leading to the development of marketing and sales strategies and goals.• Uncovered which perceptions have the largest correlations with advertising investments and what is driving changes spends and advertiser retention at Twitter and its competitors• Develops and tracks global marketing key results goals focused on Twitter’s 4 pillars of marketing strategy: results and value, brand safety, launch and connect, and innovation.• Presents and consults with market leaders in the US, Japan, United Kingdom, China, and Brazil to aid in developing strategic marketing initiatives.• Collaborates cross-functionally with sales and data scientist teams to tie advertiser perception and NPS ratings with revenue.• Consolidated lengthy disjointed market and global reports into a concise narrative of advertiser’s perceptions through the sales funnel.

• Lead qualitative and quantitative consumer research projects from inception to presenting conclusions and recommendations to senior executives. • Produced profiles of schools most likely and least likely to host a book fair by cross-referencing and clustering both sales and survey data by k-means and decision tree analysis.• Created KDA (Key Driver Analysis) report and dashboard to illustrate how various service and product satisfaction scores attributes to revenue and retention. • Restored an orphaned malfunctioning Tableau NPS (Net Promoter Score) dashboard.

• Conducted qualitative and quantitative research to support and develop digital products and experiences.• Performed cluster analysis and decision tree analysis of survey data to deepen the guest experience narrative.• Developed dashboards for performance surveys of 7 digital products.• Lead efforts to use consumer insights data to identify and reduce technical issues within digital products.

Coordinated market research projects to evaluate clients’ new products and services. • Project clients: Samsung, McDonald’s, Kimberly Clark, Energizer, Hershey, Crayola, Purina, and Sephora. • Developed and programmed surveys using Survey Gizmo, organized recruitment of study participants via database marketing using Constant Contact, and managed and analyzed data sets using SPSS.

Analyzed activity on 15 travel websites with 15 million combined visits per year producing $200 million in revenue. Developed and tested marketing initiatives.• Calculated the life value of visitors by marketing channel.• Developed inbound marketing strategy and integrated the use of Hubspot marketing management software.• Managed Google AdWords account and turned what was once producing a negative ROI to an ROI of 73%.• Initiated the company’s first television campaign from concept to project management.• Managed the cruise department for Travel Holdings Inc., a global travel supplier with over a billion dollars of annual revenue. The department operated under white label brands such as Sam’s Club Travel, Last Minute Cruises, and Last Minute Travel Club. Supervised a team of cruise travel agents and a revenue manager.• Developed revenue management policies to maximize sales, secure re-fares, and leverage group rates and benefits.• Initiated a customer relationship management system. • Led development of the cruise section of the Sam’s Club Travel e-commerce website.• Increased conversion of travel insurance by 100% within 30 days.

Managed a travel agency with a dozen agents and $9.5 million of annual sales, in roles including operations, finance, marketing, business development, recruitment, training, and sales management.• Agency sales increased by 59% after 12 months, and 105% after 3 years, achieving consistent year over year growth during a slow economy.• Operations: Utilized technology for better reporting, increased efficiencies, reduced costs, and tighter quality controls.• Marketing: Conducted database marketing, social media, television, direct mail, and customer loyalty campaigns. • Business Development: Secured top level commissions, cooperative marketing budgets, and bonus goals with cruise lines. Invited to participate in “elite inner circle” bonuses within the first year of joining Vacations.com marketing cooperative, available only to the top percentile of the 5,000+ agency partners.• Finance: Created reporting tools for accounting, cash flow projections, commission audits, and debt reduction planning.• Sales Management: Coordinated ship tours, sales reports, desk reviews, and sales contests. Led a team which created company core values. Saw a dramatic decrease in employee turnover.

Consulted senior executives on optimizing the profitability of Dynetech and its clients. Dynetech is an advertising, marketing and business development firm that produced over $200 million of annual revenue in 2007.• Analyzed the cost and benefits of key management decisions and new projects.• Forecasted yearly cash flows down to the weekly level as well as risk via Monte Carlo simulations.• Produced automated financial dashboard reports tied to our database that tracked the key performance indicators of the company and products, and the profit and loss of campaigns. • Created a system to optimize our campaign schedule based off the principles of the efficiency curve of risk and reward.

Analyzed marketing campaigns that cost on average $1.9 million a week. Evaluated 30 domestic markets and produced weekly reports and recommendations for senior executives. Led marketing operations department meetings. Organized and evaluated marketing tests.• Utilized market research focus groups to test and develop ads.• Developed the use of 1-800 numbers within TV advertising to measure the effectiveness of each TV buy and created a reporting system of the data for media buyers.• Optimized our mailing lists by calculating and analyzing the response rate with confidence intervals by list source and zip codes and eliminating underperformers.• Created an interface to help event planners select the best hotels for events to maximize attendance.