Directing sales ($14M), planning and executing the Commercial Policy and Investment in the channel. Report to the CEO of the Argentina-Chile-Bolivia-Peru cluster. Supervise 6 collaborators• Expansion of sales of key modern categories, to compensate for the reduction of traditional audio: o Personal Audio (Headsets): +26% 2023 vs 2022 in stores and online of wholesale and Specialistchannels.o Digital Photography: +350% 2023 vs. 2022, on online sites and marketplaces on mass merchants• Improved results for key customers, balancing in-store and online sales activations, to increase gross profit in +3.5pp in 2023 vs 2022.• Best Country Business Performance by Sales Expansion (+56% 2016 to 2018) and Profitability: o South America (Central) region in 2016 and Latin America in 2017.

Develop JBL sales. Report to Director (USA). Indirect supervision 1 collaborator (operations).• Introduction of JBL speaker line , in key customers and wholesalers, taking 10% share.

Lead sales growth ($ 290M). Plan for demand and business investment. Control expenses and increase profit. Report to the CEO. Supervision of 52 collaborators and 280 promoters.• Launch of the line of curved TVs, growing 20% in sales, achieving brand leadership.• Consolidation of white goods sales (+12%, $95MM), planning demand and promotions. AchievedNo. 1 in Sales.

Lead sales growth ($ 86M). Plan Demand and commercial investment. Control expenses and maximize profits. Report to the CEO. Supervision of 23 collaborators and 120 promoters.• Expansion of sales in mass merchants, expansion of the washing machine line-up and customer- factory collaboration in delivery planning. Achieved No. 1 in Sales. Best Director 2013 (Overseas).

Expand sales ($ 79M), plan demand. Commercial investment and increase in profits. Report to the CEO. Supervision of 10 collaborators.• Leadership focused on demand creation and management that generated more sales and customer trust ($79M, +19% 2012). Elected Best Business Practice in Latin America in 2012.• Demand Planning, based on the negotiation of prices with factories and calendar of promotions, achieving the No. 1 Division in 2011 for profitability and inventory management (SCM).

Piloting Sales ($91M), Business Investment and Demand Planning. Report to Director of the Consumer Electronics Unit. Supervision of 12 collaborators.• Expansion of TV sales, expanding channels and line-up, which increased sales +35% vs. 2009.

Create and execute marketing and sales strategies for audio, video and white goods products. Report to the Director of the Consumer Electronics Unit. Supervision of 8 collaborators.• Launch of the 2010 World Cup campaign with the image of the soccer player "Loco Juan Vargas", achieving the N°1 in sales of LED TVs (36% share as of June 2010).

Lead Sales ($121 MM, 2008), Commercial Investment, Demand Planning. Report to CEO. Supervision of 13 collaborators.• Management of the 360 Sales Plan that allowed +95% increase from 2004 to 2006 (to $101 MM) by: o Creation and management of the TACNA Wholesale Cluster, with sales of $12MM as of 2003,No. 1 in participation.o Partnerships with key specialists, expanding SME sales by +300% from 2004 to 2006.o Direct collaboration in the establishment of the only Sony Shop-in-Shop, in HIRAOKAMiraflores Stores, for Premium sales.

Execute Sales Plan. Report to General Manager. Supervise 8 collaborators. • Consolidate Sales Expansion (USD 51M), with efficient execution at store level with sound distribution plan to key accounts, achieving N.º 1 Sales & market share in TV/Audio in 1995 to 1996.

• Expand & lead Sales of Micrographics Systems to Peruvian Public Financial Segment: Tenders in BANCO CONTINENTAL (USD100K) and National Bank (USD 97K)• Peruvian Private Financial Segment: Image Systems & Services to UNIBANCA and Private Pension Managers (AFP) in 1993

Sales Executive, report to General Manager

Systems, Equipment & Peripherals Sales Consultant, reporting to Sales Manager