• Design high-impact, user-centered products with an emotional appeal, strong production values, and intuitive navigation to maximize user engagement and cement powerful brand identities.• Work with strategists, user interface designers, and web developers to ensure our solutions meet the client's needs and their users.• Present work on a weekly basis during our internal and external UX reviews to make sure we stay aligned on projects throughout their lifecycle.• Streamline UX team's workflow to help increase productivity and efficiency by creating a pattern library.• Facilitate requirements gathering and ideation, creating a UX vision, and strategically influencing alignment amongst clients and team members.

End-to-End UX Generalist - Research, Architecture, Design, & Evaluation• Work closely across multiple teams to create user-centric solutions to complex problems.• Create UX Design Briefs to ensure teams and stakeholders align at the beginning of design projects.• Conduct research using various investigative methods to add context and insight to the design process.• Create personas, user-flows, sketches, wireframes, and interactive prototypes to define the user experience for new features and enhancements in the backlog of assigned Agile scrum teams.• Validate designs through usability testing and other evaluative techniques before handoff to development teams.

• Led team in creating responsive emails using HTML/CSS designed to function across all email clients using current best practices• Used Content Management Systems to manage and create digital assets for multiple websites• Built landing pages using HTML/CSS and Bootstrap• Conducted user research to identify opportunities for improving performance to Life Time Fitnessʼ website• Updated existing UIʼs by implementing user-centered design principles• Worked with Life Time Innovation team to conduct innovation labs• Leveraged current technology to craft simple solutions to complex problems• Worked in an agile environment with web development and design teams to ensure projects are accessible and adheres to web standards