• Developed and delivered a global data strategy, transforming Publitek into a data-driven services agency.• Led data transformation initiatives, enhancing client insights and performance metrics.• Fostered a culture of in-house innovation leading to the development of SaaS products and new consultancy services.• Spearheaded the creation of an in-house data movement platform and data visualisation tools.• Productised a suite of marketing performance apps, driving a 10% increase in operational efficiency and generating £1 million in additional revenue at 65% profitability.• Member of the Senior Leadership Team, JEDI Council, and Next15 AI Council.

• Oversaw all digital activities, including SEO, social media, PPC, and marketing automation.• Implemented new platforms and processes for media planning and performance metrics, leading to a 25% ROI improvement.• Led recruitment and development of digital and media teams, fostering continuous improvement and innovation.• Collaborated with PR and marketing departments for seamless digital strategy integration.

• Set and owned the digital communications strategy, improving agency operations and client engagement.• Met financial targets and managed budgets across all clients.• Developed digital products and services, driving cross-departmental skills growth and account expansion.

• Developed and managed digital marketing strategies and campaigns, enhancing client engagement.• Advised clients on leveraging new technologies and identifying digital opportunities.

• Created digital marketing strategies for major clients, managing project schedules and resource allocation.• Coordinated in-house and third-party resources to deliver high-quality results and foster new business opportunities.

• Managed a portfolio of accounts, ensuring project success and client satisfaction through effective coordination.