Vp Data & Tech
Current- Developed and delivered a global data strategy, transforming Publitek into a data-driven services agency.
- Led data transformation initiatives, enhancing client insights and performance metrics.
- Fostered a culture of in-house innovation leading to the development of SaaS products and new consultancy services.
- Spearheaded the creation of an in-house data movement platform and data visualisation tools.
- Productised a suite of marketing performance apps, driving a 10% increase in operational efficiency and generating £1 million in additional revenue at 65% profitability.
- Member of the Senior Leadership Team, JEDI Council, and Next15 AI Council.