Vp Data & Tech
Current• Developed and delivered a global data strategy, transforming Publitek into a data-driven services agency.• Led data transformation initiatives, enhancing client insights and performance metrics.• Fostered a culture of in-house innovation leading to the development of SaaS products and new consultancy services.• Spearheaded the creation of an in-house data movement platform and data visualisation tools.• Productised a suite of marketing performance apps, driving a 10% increase in operational efficiency and generating £1 million in additional revenue at 65% profitability.• Member of the Senior Leadership Team, JEDI Council, and Next15 AI Council.