Sr. Director Of Communication | Defense | Logistics | Innovation
Randolph Afb, Tx, Us
✔️ Program owner. Led team of 4, setting policy for 300 in dispersed workforce. Nested strategic communication within business strategy facing internal and external audiences for 110,000-person global aerospace logistics business line. Oversaw digital engagement, social media and media teams. Trusted senior consultant to C-suite and 17 dispersed leadership teams, optimizing global content consistency. Managed editorial calendar and revision cycles and directed video production program, supporting high-velocity mission. 🛠️ Notable Contributions:• Positioned for $1 billion+ in Boeing aerial tanker sales by developing & implementing communications strategy to market new aircraft to international audiences during debut at high-paced Paris Air Show • Shaped environment ahead of $3.6 billion in Middle East deals. Collaborated with operations to integrate creative service suppliers with hardware shipping during 1st Lockheed F-35 fighter jet and THAAD missile defense system deliveries to Israel, reaching 90 million with 700+ global earned media instances marketing brand capability, while protecting confidential information • Led effort to gain top tier coverage of an ‘almost impossible’ rescue mission, reaching 23 million+ with $540,000 in earned media• Averted press crisis by proactive communication on 100 aircraft grounding. Highlighted employee safety and readiness to 479 million• Unified 110,000 employees behind new 4-star general CEO’s organizational culture vision by integrating a full-spectrum of communication strategies, building digital solution, print & video messaging in concert with priorities launch at annual employee dev conference• Increased social media engagement by 370%, by linking message to moment and stakeholder needs • Orchestrated 6-business unit collab, exec producing tailored strategic marketing video to highlight debut of new $46B aircraft Pgm• Industry public speaker, presenting on employee engagement at Disney World and Las Vegas