Jon Paul Email & Phone Number

Guide 34 ongoing customers while broadening my capability with B2B and Consumers sector companies.Steer entrepreneurs on viability of product concepts, providing the assessment of their competitive environment, marketing tactics, revenue models, and exit strategy; ultimately writing their business plan and 5-year financial projection. Grew the business faster than anticipated; hired by 50 entrepreneurs from across the world evaluating a myriad of retail, technology, e-commerce, mobile app and other products.Serve a mentor to teams of graduate level students studying entrepreneurship at major universities.

Model and coach graduate level student participants how to move products out of the lab and into the market by talking to potential customers, partners and competitors while encountering the challenges and uncertainty of creating successful innovations.

Tampa/St. Petersburg, Florida Area

Direct strategic planning and facilitate the financial analysis of potential product lines. Lead internal financial resources, external legal and accounting firms ensuring consistent growth in profits to reach stated business goals. Sunshine Nutritionals develops all-natural products including energy drink, dietary supplement, and healthy great tasting meals with a primary focus of supporting our customer's desire to change their lifestyle. Key markets include the diabetic community and weight loss related products.

Conceive and launch products with $5M annual sales potential in support of strategic business plan 10% growth objective.Reporting to the CEO/Owner, developed, recommended and implemented first-ever strategic research initiative producing ongoing supply of product concepts along with competitive market research, business, marketing and staffing plans enabling launch of 40 products. Gained owner approval; funding and managed a launch P&L of $1M.

Breathe life into stale sales organization and grow non-national account sales by 50%.Devised and recommended to CEO first-ever sales process and compensation model; directing the sales and marketing efforts for industry-leading integrator providing engineering, and installation of automated material-handling systems. Transformed sales organization, culture, and managed $1M P&L directing sales team of 8 securing key accounts in manufacturing and distribution sectors; tripling sales from $1.8 to $5.5M in a 3 year period. Work was recognized with an incentive bonus.

Transform single product company into a vibrant multifaceted B2B organization capable of attaining at 25% growth rate.Reporting to the CEO/Owner provided strategic product research, market analysis and directed portfolio management to position the company as the leader in a $61B industry. While leading product development also functioned as General Manager leading online business start-up growing cohesive team of 28 product, systems, marketing, sales, creative staff and outside contractors within 1 year. Singlehandedly conceived and launched business unit selling CRM product line to Fortune 500 companies. Initial year’s sales $1M. This effort was recognized as a game-changer delivering over $1M in profits with no fixed costs.

Marketing Group - Numa Corporation

Present and implement a plan to grow sales and position the company for sale.Reporting to Vice President, devised ROI evaluation protocol, authored and gained approval for growth plan that built and directed team of 10 product managers that evaluated 400 potential products; launching 81 vitamin, family heritage, and homeopathic medicine book products in 14 countries fueling a 20% or $16M annual growth. Managed launch P&L of $4M.

Oversaw lead generation campaigns for 40 national sales offices representing 1,350 agents for the largest U.S. provider of corporate health insurance. Guided the launch of advertising and communication campaigns using PR, media, print and direct mail to support expansion of services at 100 company-owned hospitals.Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies with outside agencies for both the insurance and hospital division marketing efforts.

Ba, Business Administration & Economics

Activities and Societies: Scholarship track and cross country athlete that set 10+ school records. Studied Business Management

Direct Marketing Statistics

Activities and Societies: Various courses offered through the Direct Marketing Association. Mastered statistical analysis