Responsible for delivering scalable and sustainable growth to Cool Planet.

Zero Co's mission is to untrash the planet, eliminating single-use plastic packaging from every Aussie kitchen, laundry and bathroom.

Founder and Director of Genus, an Educational Technology start-up in the sustainability space. Genus helps young people develop a connection to nature, through fun missions that benefit the planet. A gamified ‘screen time to green time’ model promotes active learning and rewards real-world impact.Key Responsibilities • Develop the business model, from ideation to commercialisation.• Business and financial planning, P&L development and forecasting.• Direct the development of an impact-focussed brand and corporate identity.• Sales and partnerships lead.• Creation and delivery of the go-to-market and communications plans.Achievements • Secured $250k in pre-seed investment to fund development.• Designed, developed and executed business development plan: o Converted 40 partner schools for pilot trial, grew test user cohort to 800 users.o Secured $20,000 in partnership funding from EPA.o Developed partnerships with aligned organisations, including Keep Australia Beautiful, Clean Up Australia and Take 3 For The Sea.• Appeared on Channel 7’s The Morning Show.• Led a $140k crowdfunding raise.

This role oversaw the sales function at BioPak in APAC, as well as developing the UK as a new market.Key Responsibilities • Responsible for sales revenue growth.• Management of flagship accounts, focussing on B2B sustainability consulting.• Manage, develop and mentor a team of 21, including 2 oversees Sales Directors.• Business Process Innovation to deliver an optimised sales function.• Joint Business Planning with major business partners, focussing on impact.Achievements • Oversaw sales growth from $48M to $81M (>68% growth in 2 years).• Secured several global brand accounts, including KFC, Coca-Cola, ALDI.• Identified major partner accounts for an accelerated growth programme, which involved joint business planning, with strong results: - Grew major account - Bunzl from $1.1M to $3.7M.- Grew major account - Reward from $0.3M to $1.8M.- Grew major account - Bidfood from $0.8M to $1.6M.• Woolworth’s ‘Sustainable Supplier of the Year’ award (2019).• Restructured the department to allow for high-growth period, ensuring all KPIs and SLAs maintained.

Marketing lead for Krispy Kreme's $40M wholesale channel in Australia and New Zealand, and managing external commercial relationships.Key Responsibilities:Responsible for wholesale marketing ($40M+ revenue stream)Creation of marketing strategy for the Wholesale channelCreation of new country strategy for Krispy Kreme’s entry into New Zealand marketResponsible for B2B relationships, including 7-Eleven, Nutella, Hershey’s, Mars and The SimpsonsJoint Business Planning with partnersManagement of the Events department

Responsible for creating, launching and growing and selling the award-winning Nomad brand.Following a serious accident, my brother was left disabled. His introduction to life as a paraplegic left him frustrated, especially when he was buying products specific to his condition. So we started Nomad.Keen insights helped develop a solid strategy and I built a compelling story that established Nomad as a challenger brand - we stood for values that differentiated us from our competition. We decided to launch a company that delivered an aspirational, lifestyle brand experience to people, rather than simply selling equipment to patients.From the outset, Nomad turned customers into brand ambassadors and within a year, Nomad was a loved, award-winning brand with strong, sustainable growth. All major players in the industry now market themselves in the way Nomad started.Responsibilities:• Commercial start-up; strategic planning• Director of the brand and control of all marketing activities • Product and service innovation; NPD through to market entry• Online, advertising, PR, media relations and experiential direction• Full financial control of BS and P&L; budgeting; forecasting, reporting• New Business Development (B2B and B2C)Achievements:- Winner of Design Management Europe Award 2009- Shortlisted Cardiff Design Festival Product of the Year;- CIM Marketing Excellence Award- Hollywood blockbuster movie product placement- Product exhibited at London Design Museum

Responsible for planning and managing projects relating to business / TV production processes and controls within the News & Current Affairs Section.

Responsible for managing financial functions and special projects.