Jon Paul Potts Email & Phone Number

Raleigh, North Carolina, United States

Raleigh-Durham, North Carolina Area

25 years of marketing communications and journalism experience across a broad range of marketing communication initiatives.Serve on the Jack Morton Global Strategy Council. Responsible for planning, strategy and design of client campaigns across the full offering of live, electronic, digital and print media. Proven expertise in public relations, marketing, media relations, public speaking and strategic planning, as well as integrated brand and product/solution marketing campaigns for clients including Scott & White Healthcare, Mass General Hospital, IBM, Biogen Idec, Hewlett Packard Company, Tyco International and the Massachusetts Institute of Technology.Specialties:Public speaking, conceptual and creative direction, communications planning and strategy, branding and messaging, copywriting, brand inside and corporate communications, academic and journal writing

Cambridge, Mass.

Managed internal and external communications, media and organizational outreach, for MIT’s OpenCourseWare (OCW) initiative, which openly publishes all of MIT’s educational materials on the Web at http://ocw.mit.edu. Coordinated OCW fund-raising efforts with foundations and MIT alumni donors. Delivered high-profile media coverage of OCW, including CNN, the BBC, U.S. News & World Report, Wired Magazine, MSNBC, Chronicle of Higher Education, and Economic Times of India, among many others. Managed bimonthly email update on OCW to MIT and foundation leadership. Developed content and managed monthly OCW email newsletter for 60,000 worldwide subscribers.

Cambridge, Mass.

Led marketing and communications for MIT's $35 million annual fund.Led research, developed concept and content for award-winning “Young Alumni Campaign,” a two-year print, Web and email campaign that drove 6% higher engagement levels and 861 new donors in its first year among targeted MIT alumni donor prospects. Program awarded 2002 Council for the Advancement of Secondary Education “Seal of Excellence.”Program manager and content lead for relaunch of Giving to MIT website, which won 2002 Silver Medal for Excellence from Council for the Advancement of Secondary Education.

Waltham, Mass.

Edited two community newspapers owned by the Community Newspaper Company:The Daily Tribune• Editor-in-chief of The Daily News Tribune, daily newspaper that served communities of Waltham, Watertown and Newton in Boston's western suburbs,• Managed staff of four reporters, two copy editors and two photographers, edited all copy for each edition of daily paper• Wrote weekly column and wrote the daily editorials for the paperWatertown TAB & Press• Launched Watertown TAB & Press, merging two weeklies in the community of Watertown, Mass., into one strong weekly newspaper.• Watertown TAB & Press named a NENA "Newspaper of the Year" in 1998

Taunton, Mass.