Managing all brand marketing for a $2 billion portfolio of retail, multifamily, hospitality, and mixed-use properties. Acting as a strategic advisor using advanced marketing skills to contribute to the development of vital strategies via collaboration with leadership to define their value proposition in support of business objectives, by developing effective product collateral, presentations, guides, templates, best practice articles, and digital media to communicate value with confidence.Key Accomplishments: • Acted as the main point of contact for multiple tenants, partners, etc., served as a liaison for numerous agencies and vendor partners to execute multiple initiatives against aggressive schedules• Utilized KPI’s and measurable metrics to execute segmentation strategies, A/B testing of subject lines, content, images and offers which drove a 10% higher open and click-through rate• Reactively designed and distributed comprehensive signage packages for tenants affected by the Covid-19 pandemic, increasing their foot traffic by 17% on average• Contributed to the ongoing growth of the company by producing a full portfolio of customer-facing collateral that delivered high-quality messaging such as print materials, presentations, templates, digital and email marketing campaigns

• Interact with customers and prospects to define market requirements and translate these into design requirements• Translate complex models and new ideas into effective persuasive presentations to senior leadership, leveraging story-telling and future visioning• Managed entire email marketing process - including copywriting, design, and deployment through our ESP• Responsible for aggregating, entering, and maintaining monthly tenant sales for 36 centers, consisting of over 2 million square feet and over 200 tenants• Partnered with other cross-functional teams such as finance, senior leadership, construction, and sales teams to execute all marketing initiatives• Oversaw content creation (graphics, print/digital ads, signage, etc.) for seasonal initiatives to be used on all channels including digital, social, and paid media

Responsible for day-to-day planning, execution and optimization of online marketing efforts for a retail brokerage team. Facilitated all aspects of the marketing program including management of marketing lists, maintaining the digital content calendar, and creating multiple design projects simultaneously; Update spreadsheets and databases; Input marketing data on various platforms and ensure accuracy of reporting; Evaluate data and create reports on key metrics to monitor campaign effectiveness; Provide monthly marketing statistics and suggest ideas for optimization.

As part of the creative team at TechChange, I assisted in conceptualizing and creating artistic assets to be used in animations and e-learning modules. These assets included characters, backgrounds, typography, and any other miscellaneous items the project called for. These projects centered on the promotion of social awareness and social change.