Conceptual Copywriter / Magazine Editor
Bluestone360
Plymouth, England, United Kingdom
Gained valuable agency experience writing advertising and marketing copy for clients including Ginsters, Wrigleys, Plymouth Argyle FC, insurers T H March, Sutton Harbour Holdings, Cornwall Homes, educational software developers Web Based, The Association Of Colleges South West, and a string of others. My work included long copy, short copy, slogans, headlines, and blurbs for everything from posters and direct mail to websites. I was prized by several clients for being able to read their minds and produce copy that was exactly what they wanted to say, even though they hadn’t known themselves until they saw it. I created the tone of voice for websites and brochures, edited annual reports for several organisations, and was able to translate extremely complicated business propositions into simple copy that appealed to target markets, and worked. I was also able to handle extremely sensitive interviews including one with a man who had had his arm ripped off in an industrial accident and wanted to share his experience as a warning to others. Worked at office and remotely from home.