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Experienced demand gen and systems admin manager/integrator with heavy CDP, marketing automation, and CRM technologies HubSpot with/without Salesforce. Has built sophisticated demand generation centers of excellence - including paid search, SEO, social media, marketing automation, funnel management and marketing/sales reporting through to closed won/lost. Deep experience with many SaaS and tech product companies, as well as PTC, Getty Images, ExaGrid Systems, AT&T/Avaya, Microsoft, LexisNexis, and many other well known brands and startups. I am an an early adopter (2009) of Marketing Automation/CRM integrations and has deep experience in planning, reviewing, vetting, and implementing marketing tech stack technologies.Marketing Technologies;- HubSpotHubSpot Marketing HubHubSpot Sales HubHubSpot Operations Hub- Outreach- Salesforce- Google Analytics/Adwords- ZeroBounce- Website CMS Systems (Wordpress, HubSpot)- Project Management (Agile/Kanban) using Asana, Wrike, ShortcutWhat do I do best?Expert at mapping, implementing, and managing lead lifecycle to achieve KPIs via continual process improvements. I am a lead generation expert who is used to working with marketing, demand gen, and sales/reps to help convert leads to revenue. Expert administrator of all that is HubSpot.- Jon has two boys and loves walking in the woods with hound dog Cleveland.
Ata Freight
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Global Marketing Automation DirectorAta Freight Jul 2024 - PresentNew York City Metropolitan Area
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Hubspot Product EngineerGloo Nov 2022 - Jan 2024Boulder, Colorado, United StatesHubSpot systems lead in support of Marketing, Customer Marketing, Demand Gen, and Sales. Helped to drive 25-30% quarter over quarter growth.Responsible for responsive support for above departments in executing marketing programs.Drove measurable ROI on the investment in CDP, MA and CRM technologies.Lead all aspects of marketing technology integration, data strategy, program workflows, email deliverability/optimization, user permissions/teams, lead flow and sales optimization across HubSpot platform. All things HubSpot. HubSpot Management - Marketing Hub, Sales Hub, Operations Hub daily usage.Data scientist and software integration lead - marketing tech and product operations applications. Featured Project: Lead the transition from Salesforce to HubSpot/Outreach as the primary CRM. -
Demand Gen Consultant Hubspot & SalesforceConsultant Sep 2019 - Oct 2022Melrose, MassachusettsLead management and marketing automation consultant for SaaS companies. My primary focus has been in implementing and/or optimizing instances of HubSpot and Salesforce for both marketing and sales development teams. I have had roles that have required daily use of HubSpot including building and launching programs (campaigns), reporting, data quality and integrity, and operational flows. Positions have required a balance of strategic guidance, and the ability to quickly implement detailed systems and program requirements. -
Revops ConsultantNew Breed Mar 2019 - Sep 2019Burlington, Vermont AreaLead consultant HubSpot Diamond Partner specializing in lead lifecycle, scoring, and inbound lead growth /optimization. The position includes consulting, implementing, testing and client handoff / training. My goal was to drive improved revenues and lead conversion via better insight into the marketing and sales funnel. -
Consultant - Demand Gen & Marketing/Sales AutomationConsultant Oct 2016 - Feb 2019Melrose, Massachusetts, United States
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Senior Manager, Demand GenerationCatalogic Software Inc. Jun 2015 - Jul 2016Greater Boston AreaDemand Gen leads who developed and managed all aspects of marketing & sales across all channels and global markets, while helping to ensure prospects and customers a had a positive and consistent brand experience. Managed and tracked day-to-day operations for 8 inside sales reps. Responsible for marketing and sales reporting to management on a bi-weekly basis (top of the funnel through closed opportunities). Use a combination of account-based and persona based approaches to lead acquisition and follow-up.Optimized Hubspot & Salesforce/Outreach integration usage best practices and documentation/training. -
Demand Center ConsultantMarketone International Nov 2013 - Jun 2015• Consulted with clients and provide best practices recommendations for delivering superior marketing and/ or lead management leveraging Marketing Automation, CRM and other demand generation technologies • Managed complex, integrated lead management and/or lead generation deployments, integrating multiple campaign creation, marketing automation, data optimization, and / or CRM projects into a seamless experience for our clients • Effectively managed multiple clients (PTC, Getty Images, GAF, etc.) regarding a wide variety of demand generation projects - including program and technology optimization to drive BI/reporting -
Senior Manager Marketing Programs (Na, Emea, Apac)Exagrid Systems Nov 2012 - Oct 2013Westborough, MaManage international demand generation programs for PAC Rim, EMEA, and North America. Managed and optimized Hubspot and Salesforce CRM implementation. Met weekly with sales team to review and optimize campaign/lead source effectiveness. Ran sales spiffs to help drive sales activity. Built lead workflow that tracked CPL of every lead source. -
Manager - Demand GenerationVaultlogix Jan 2012 - Nov 2012Danvers, MaResponsible for optimizing demand generation activities to drive revenue for VaultLogix SaaS data backup solutions for businesses. Hired to specify, implement, and administer new marketing automation and CRM systems (Hubspot & SugarCRM). Included marketing automation, email, online advertising, direct mail, webinars, promotions, sales lead management, and marketing content creation. -
Project Manager, Marketing Technologies (Mis Department)Athenahealth Oct 2011 - Jan 2012I was responsible for managing marketing system (Marketo/Sugar) projects and implementations using Agile methodology. -
Senior Engagement ManagerThe Pedowitz Group Nov 2009 - Nov 2011Boston, MaEngagement manager for the #1 demand generation marketing consultancy. The Pedowitz Group are leading resellers and solutions integrators for Eloqua, Marketo, and SFDC. Highlights include:- Demand generation programs for Purina, LexisNexis, ATT/Avaya, and more...- Sales funnel management to increase lead to close rates- Specialists in turning prospecting into a predictable process.- PPC and SEO optimization- Customer acquisition strategies -
Vp Marketing OperationsKirkwood Digital - Formerly Nugraphics Nov 2004 - Nov 2009Provide marketing operational consulting and marketing operational support sytems that streamline the process of marketing to drive repeatable results in order to maximize return on marketing dollar. I built this division as a logical extension of Nu Graphics core digiital print capabilities. We have helped companies like 3Com, GN Netcom and NCR automate marketing tasks such as lead managment and channel support. The common thread is that we take procedural and customer enbracement "manual" tasks off our client's plate so they can focus on more strategic projects & executions. -
Marketing Director, North AmericaSkidata Inc. Apr 2005 - Dec 2007As a contractor (80 hrs per month), I managed SKIDATA Incorporated's marketing activities in North America including strategic planning, product launches, brand management, events/tradeshows, PR, advertising, online & electronic campaigns, direct mail and any other marketing requirements. Helped ncrease revenue in a flat market segment 20% per year - or from $8 mil. to $12 mil. in under 3 years.
Jonathan Ward Skills
Jonathan Ward Education Details
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3.8 -
Pingree3.5 -
Computer Science
Frequently Asked Questions about Jonathan Ward
What company does Jonathan Ward work for?
Jonathan Ward works for Ata Freight
What is Jonathan Ward's role at the current company?
Jonathan Ward's current role is Marketing Technology Expert | HubSpot Consultant Certified 7x | SaaS & B2B Veteran | ROI Accelerator.
What is Jonathan Ward's email address?
Jonathan Ward's email address is jo****@****ail.com
What is Jonathan Ward's direct phone number?
Jonathan Ward's direct phone number is +120193*****
What schools did Jonathan Ward attend?
Jonathan Ward attended Bentley College, Northeastern University, Pingree, Rochester Institute Of Technology.
What are some of Jonathan Ward's interests?
Jonathan Ward has interest in Social Services, Children, Politics, Education, Poverty Alleviation, Science And Technology, Animal Welfare, Arts And Culture, Health.
What skills is Jonathan Ward known for?
Jonathan Ward has skills like Lead Generation, Demand Generation, Salesforce.com, Marketing Automation, Crm, Marketing, Lead Management, Seo, Email Marketing, Saas, New Business Development, Marketing Strategy.
Not the Jonathan Ward you were looking for?
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Jonathan Ward
Student At The University Of Utah - David Eccles School Of Business, Head Recruiting Intern - University Of Utah Utes FootballUnited States -
Jonathan W.
United States -
Jonathan Ward
Winchester, Ky7schneider-electric.com, gmail.com, lexmark.com, gmail.com, lexmark.com, ky.gov, mtxb2b.com1 +185933XXXXX
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Jonathan Ward
Washington Dc-Baltimore Area9atlasorganization.com, gmail.com, yahoo.com, aus.com, atlasorganization.com, aus.com, gmail.com, aarp.org, aarp.org2 +120277XXXXX
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