Worked as a freelance copywriter for First Page, writing copy for a range of different clients; both local and international. Within the context of tasks in Sentr I use a combination of Surfer and Jasper to create accurate descriptions while editing and curating the right information to target KWs. Nevertheless, the role required a balance between meeting targets whilst writing content that captures the tone and image of each client.

During an enriching three-month contract at Visual Identity (V.I.), I thrived in a dynamic role that encompassed diverse copy-related responsibilities. I was responsible for crafting curated content for web pages, including POS messaging, EDMs, SEO optimisation, and promotional materials. Furthermore, I meticulously proofread content for accuracy, contributed to ad copy and engaged in various other tasks while ensuring quality and tone were a priority. Beyond content creation, I adeptly… Show more During an enriching three-month contract at Visual Identity (V.I.), I thrived in a dynamic role that encompassed diverse copy-related responsibilities. I was responsible for crafting curated content for web pages, including POS messaging, EDMs, SEO optimisation, and promotional materials. Furthermore, I meticulously proofread content for accuracy, contributed to ad copy and engaged in various other tasks while ensuring quality and tone were a priority. Beyond content creation, I adeptly managed briefs and projects through Trello while enhancing and fine-tuning copy in Figma. Collaborating with the team was a particularly enjoyable aspect of my experience at V.I. which fostered an inspiring environment of creativity and productivity. Show less

I worked for Threesides Marketing in a freelance remote capacity. I was fortunate to be able to work in a casual role during my studies and learned a lot about the marketing industry. My tasks included writing engaging copy such as content marketing and SEO for several clients, including: Destination Southern NSW, Collector Wines and Some Cafe, Ruc Turner, and other tourism, hospitality and community orientated organisations.

I worked in a freelance hybrid capacity at Emote between 2019 - 2020, albeit more remote during the pandemic lockdowns. I was responsible for working with the team as both a copywriter on a selection of different digital marketing and SEO projects including: Salt & Pepper, AAD and Bakers Delight. I was also responsible for writing EDM copy for butter brand Lurpak in support of their 2019 Christmas campaign. I wrote text for a landing page customers visited and when they input their email it… Show more I worked in a freelance hybrid capacity at Emote between 2019 - 2020, albeit more remote during the pandemic lockdowns. I was responsible for working with the team as both a copywriter on a selection of different digital marketing and SEO projects including: Salt & Pepper, AAD and Bakers Delight. I was also responsible for writing EDM copy for butter brand Lurpak in support of their 2019 Christmas campaign. I wrote text for a landing page customers visited and when they input their email it was added to Lurpak’s database, boosting their direct customer reach. AAD required a site more focused on the B2B user journey, providing product and company information upfront and a simplified ordering process. My role was to rewrite their existing landing page information whilst still maintaining their B2B company info and improving upon their existing profile. Show less