Managed the daily maintenance and updates of digital platforms, including the website, blogs, and social media, ensuring alignment with branding and business objectives in legal and finance sectors.Led content creation and curation for the website and social media channels, driving engagement and supporting digital marketing strategies.Collaborated with vendors to resolve platform-related challenges, maintaining optimal performance and enhancing user experience.Conducted SEO research, identifying opportunities that increased website visibility and improved search rankings.Spearheaded the launch of a secondary site, overseeing the entire process from information architecture to content planning and page layout.

Managed the launch of a new organizational website, using Google Analytics to optimize user journeys, resulting in a 20% increase in engagement.Oversaw social media and web analytics, generating reports that informed digital strategies and performance improvements.Collaborated with Marketing & Business Development teams to update key web content, including biographies and department pages.Delivered regular digital performance reports to executive teams, providing actionable insights for continuous improvement.

Orchestrated a social media strategy across 12 profiles, achieving an average of 200K organic impressions monthly through effective content planning and audience engagement.Created and launched the ChooseATL TikTok channel, growing the account to 95K followers and generating 650K engagements in just four months by identifying trends and market gaps to attract new audiences.Led analytics for the ChooseATL website, leveraging user data to implement strategic improvements, resulting in enhanced site performance and a better user experience.

Developed and executed content strategies, managing the client's blog and social media platforms to align with marketing goals and brand standards.Analyzed digital performance metrics using tools like GA4 and SEMRush, implementing improvements that boosted site traffic and user engagement.Documented best practices in digital marketing, enhancing efficiency and effectiveness across the client's digital assets.

Utilized Salesforce and ZoomInfo to identify and engage with over 60 potential clients at one time, demonstrating adeptness in CRM platforms and strategic prospect management.Analyzed client feedback and pain points to tailor communication strategies, fostering strong relationships and laying a foundational trust for future interactions with KORE.Collaborated with cross-functional teams to provide comprehensive support and information to clients, facilitating seamless coordination and enhancing the overall client experience.

Researched the best possible advertising channels for the business and helped incorporate third-party paid media.Analyzed user traffic from web and marketing emails with Hubspot and Google Analytics to add strategic improvements.Planned and executed content strategy plans for newly published content to increase clickthrough rates.Brainstormed content for topic areas on social media to help digital marketing traffic and brand awareness overall.

Research and design visual informational pamphlets for student residents and University Housing staff to use as references.Organize and take photos for print marketing products to recruit future returning students and establish relationships.Analyze and problem-solve Housing webpages with traffic analytics to provide visitors with better user experience.Design and market school-wide event posters and social media posts to increase attendance and participation.

Continuously learned and expanded product knowledge to communicate features and key selling points to clients.Consistently delivered exceptional customer service to clients to establish professional relations and increase return sales.Demonstrated and explained technical features accurately in a simple manner assisting clients in making the right choices.Sought self-improvement through mentoring with supervisors.Mastered company sales software to follow a list of procedures.

Planned, discussed and created a brand identity for the client including a brand guide and other supportive materials Designed and reworked a logo to symbolize the client’s unique vision to communicate towards the specific target market Continuing to support the client with future products, social media, and advertisement designs to establish a brand identityDesigned and manage website layout, content, and analytics to provide visitors with a clear understanding of the company