Build and manage research plans to uncover consumer insights that unlock Frosted Flakes and Rice Krispies strategic growth

Led the gathering and synthesizing of insights to drive the Special K cereal business, supporting a significant improvement in business results by making the brand relevant againManaged all cereal innovation insights to understand and execute common factors for successPartnered with Global teams to provide best-in-class insights activation of a global brand equity and innovation strategy

Led analysis and review of digital advertising sales lift measurement to understand drivers of performance and identity opportunities to increase returns on advertising spend.

Managed TV, print, and digital advertising creative evaluation for Kellogg's Morning Foods, Snacks, and Frozen brands.

Managed large-scale continuous consumer tracking studies, including survey design, reporting and vendor management.Analyzed and disseminated consumer tracking data to drive insights throughout the Altria operating companies and subsequent brands.

Managed qualitative, quantitative, and syndicated consumer research to generate consumer insights and inform Marlboro brand management to make more strategic business decisions.Evaluated marketplace and consumer behavior trends, and clearly presented current business environment to all levels of the business.

Coordinated qualitative and quantitative market research projects in support of Philip Morris USA portfolio brands.

Through the AmeriCorps*VISTA national service organization, served at Slavic Village Development, a non-profit community development corporation in the Cleveland area. Its mission is to provide organizing, housing, and commercial development to area residents and businesses.Key Accomplishments:Revitalized and improved social media avenues by creating and controlling a more dynamic website, Facebook page, and Twitter account, increasing traffic by over 200%.Increased neighborhood awareness and promoted active living/sustainability in the Slavic Village neighborhood through various marketing efforts including print media, email marketing, and social media.Facilitated communication with external marketing and communication organizations to create targeted marketing and fundraising campaigns, drawing over $6,000 in donations.

Created surveys, performed data analysis, and wrote reports of healthcare industry trends.Marketed organization and generated leads by identifying industry targets using constant contact, direct mailing, and phone campaigns.Supervised intern team of five and provided project coordination.

Implemented a behavior therapy system to successfully manage behavior of adolescents with ADHD.Recorded behavior tracking data and analyzed data to write individual progress reports.