Jonathan Yu Email & Phone Number

Singapore

Singapore

Currently overseeing the strategic planning and execution of Alchemy Pay's global PR efforts.Responsibilities:- Strategising and implementing in market PR efforts for key markets (with a focus on the USA and Southeast Asia)- Cultivating and managing media relationships across all markets- Creating internal PR engines, with a focus on processes, databases, and metrics- Refining Linkedin strategy and content direction- Stakeholder management for external engagements

Singapore

Spearheaded the strategic planning and execution of Glints' communications efforts across Southeast Asia and Taiwan.Responsibilities:- Strategising and implementing PR efforts for all markets (with a key focus on Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, and Vietnam)- Creating internal PR engines, with a focus on processes, databases, and metrics- Cultivating and managing media relationships across all markets- Refining Social Media strategy and content direction- Creating and implementing Internal Communications initiatives- Advising and executing Employer Branding initiatives- Stakeholder management for external engagements

Singapore

Portfolio: Universal Studio Singapore, Adventure Cove Waterpark, Maritime Experiential Museum, Resorts World Sentosa Events, Corporate Social Responsibility Events, Crisis CommunicationsHighlights:- Garnered a year-on-year growth of 20% in PR Value for the marquee Halloween Horror Nights event in 2018 and 2019.- Planned and hosted a media junket for Halloween Horror Nights 2019 which saw 10 key media titles from the Philippines in attendance, resulting in 40 pieces of coverage with positive sentiment and 100% key message pull through. - Panned, led, and managed a team of 10 for 'A Very Special Walk' corporate social responsibility event and fundraiser, in partnership with the Autism Resource Centre, which received over 8,000 attendees and raised more than $1 million in donations.- Developed and executed a media engagement plan for Football Fever, the largest resort-wide event for World Cup 2018, garnering $500,000 in PR Value and achieving six sold-out days. Co-developed and executed the crisis communication plan for Resorts World Sentosa during the COVID-19 outbreak.Responsibilities:- Strategic planning and execution of all portfolio related PR & Communications activities

Singapore

Clients / Projects: AREZZO, Cherub Rubs, FIDE Fashion Week 2013, Luxottica, Peter Lamas, Provisions, Robinsons, Shop and Box, South Bridge Aesthetics, Timbuk2, UNIQLOHighlights: - Achieved year-on-year growth in PR Value by 200% in 2015 and 240% in 2016 for UNIQLO.- Managed the planning and execution of the regional media engagement plan for the opening of Singapore and South East Asia's first UNIQLO flagship store at Orchard Central, garnering close to 200 pieces of unique coverage across four countries, and attaining over $3 million in PR Value.- Organised and executed the first-ever local media preview for the Fall/Winter 2016 collection from UNIQLO, attracting over 300 attendees from the Media, Celebrity, Influencer, and Fashion Stylist communities.- Executed the media engagement plan for the opening of Robinsons The Heeren, garnering over $1.5 million in PR value with key coverages and interviews secured in The Straits Times, The Business Times, Lian He Zao Bao, and TODAY.Responsibilities:- Strategic planning of all calendar year campaigns- Overall conceptualisation, organisation, and execution of campaign-specific events- Localisation and dissemination of global level press releases to relevant media- Crafting and dissemination of local press releases to relevant media- Strategic and opportunistic pitching of newsworthy story angles to relevant media- Creation, compilation, and analysis of weekly and monthly media coverage reports- Engagement and management of social media influencers for campaigns- Pitching and facilitation of media interviews- Creation of proposals in pitching for new business- Chaperoning of media for seasonal junkets

Singapore