Responsible for Plackers Brand, Store Brand Interdental, and Store Brand Oral Electrolytes

• Led Marketing at Perrigo Direct, a national distributor of self-care products and a wholly owned subsidiary of Perrigo.• Responsible for growing Perrigo Direct’s share in 30+ self-care categories, inclusive of GoodSense and other Perrigo owned brands.• Managed vendor engagement, business development and GoodSense pipeline to grow and/or optimize portfolio.• Designed PD.com promotional campaigns for 2024, selecting key categories and products to be promoted bi-monthly.

• Led team of 20 Medical Delegates and Group Managers through transition from Nestlé to Perrigo; maintained 95% team retention and achieved team eSat score of 95 on the Global Engagement Survey (+26 vs company average).• Organized and led Good Start team’s onboarding meetings at Perrigo corporate offices to increase sense of belonging and pride.• Supported Transition Service Agreement to move medical operations from Nestlé to Perrigo; transitioned over 100 institutional accounts and hospitals to Perrigo Direct. • Successfully completed early exits on four TSA tasks, saving over $1 million.• Oversaw team transition from Nestle Veeva CRM to Perrigo Salesforce; transitioned remote sampling to Perrigo’s vendor of choice.• Maintained a 14.4% infant formula share of recommendation at targeted pediatric offices, almost twice the National average.

• Led team responsible for generating demand through clinical detailing and sampling to pediatric offices and medical institutions.• Pioneered and transitioned pediatric engagement model from face-to-face to virtual, improving efficiencies and reducing costs; sales representatives increased respective customer bases by over 200% and impacts-per-day by 20%. • Guided team through two reorganizations in one year, maintaining team motivation and pediatric share of recommendation at 16%, almost twice the National average.• Worked with cross-functional teams to move sampling program to third-party vendor in alignment with remote detailing.• Achieved sales of over $11 million through medical institutions in 2022 by increasing focus on Gerber Extensive HA infant formula, a profitable product with high growth potential; increased hypoallergenic share of recommendation from 5.7 to 11.8 in 2022.• Guided Institution Accounts team in working with Legal support to standardize contracts and pricing lists to reduce complexities.• Designed and managed quarterly sales incentive plan, working together with Human Resources and Compensation teams.

• Led team and owned P&L; responsible for marketing, finance, retailers, distributors, WIC relationships, and pediatric engagements.• Improved profitability by over 20 percentage points through a multi-pronged strategy that included cutting costs, improving sales mix of non-WIC portfolio, and optimizing promotion of featured products.• Responsible for annual business plans; increased baby food market share to its highest levels in over 8 years.• Maintained team motivated and engaged, even after change to 100% remote; achieved team retention of over 90%.• Led business transition into distributor model after Nestlé Puerto Rico shutdown. Collaborated with local partners and Gerber USA teams, resulting in job offers to 8 of 9 displaced employees.

• Led brand strategies and initiatives for Gerber and Nestum brands in Puerto Rico – a $25 million business.• Managed advertising and promotions budget of over $2 million, as well as relationships with agencies.• Transitioned Gerber baby food sourcing from Costa Rica to USA after plant shut down; recovered share loss in under two years, even though there was no direct replacement for more than 25% of portfolio.• Performed consumer and customer analysis to determine appropriate portfolio innovation and renovation.• Turned an inefficient hospital sampling program into Club Gerber, a highly engaging CRM mobile app and loyalty program that included direct mailing; consistently registered more than 50% of new moms.• Launched Gerber Extensive HA; reached over 10% share of hypoallergenic infant formula in under 3 years.• Maintained relationships with distributor, tracked sales and promotions, and guided product and category trainings to sales.

BTM – Feminine Care (Jun 2012 – Oct 2014)• Managed Kotex and U by Kotex brands across 20 diverse markets, including Puerto Rico, Bahamas, and the Lesser Antilles; accountable for P&L results of a $10 million business.• Led project together with Regional Marketing and Operations to develop and launch a U by Kotex market-specific portfolio; it reversed a 2-year decline in feminine pads’ market share. New portfolio became 20% of sales mix in less than 6 months.• Launched a consumer marketing program that raised $10,000 for survivors of domestic violence, while growing sales by 11%.• Recommended agency centralization and asset sharing of Kotex social media for Central America and Caribbean, which led to a higher social engagement in every market with a lower and more efficient investment; maintained engagement of over 15%.• Improved brand-consumer bonding by 6 points – Kantar Millward Brown Brand Dynamics™ study (2010 vs. 2014).BTM – Adult Care (Jun 2011 – Jun 2012)• Managed Depend and Poise brands across 20 diverse markets, including Puerto Rico, Jamaica and Bahamas; accountable for P&L results of a $6 million business.• Achieved 26% sales growth in 2011, followed by a 13% growth in 2012.• Launched Depend Silhouette and Real Fit innovation, which accounted for over 50% of incremental sales in 2012. Project received the Adopt & Adapt Award for the Central America & Caribbean region, using LATAM media campaign with US market portfolio.• Re-gained category leadership in Puerto Rico, increasing over 5 percentage points of market share.• Led trainings of category trends and product benefits for internal sales team, distributors, and key customers.

• Led brand building efforts for skin cleansing category in the Caribbean; a $26 million business that includes brands such as Dove, Caress, Suave, Axe and Lever 2000.• Responsible for Dove Masterbrand efforts in the Caribbean, including development of consumer promotions and social responsibility efforts behind Dove’s Self-Esteem Fund for Girls.• Launched Dove Men+Care in Dominican Republic with 360 degree campaign that included media, trade activation and massive sampling.• Implemented Dove communication campaigns that contributed to a 16% growth in three major markets: Puerto Rico, Dominican Republic and Trinidad.• Developed 2012 marketing plan for the skin cleansing category as well as a 5 year strategic road map.• Responsible for planning and execution of an advertising & promotions budget of over $1.7 million.

Brand Trade Activator – Baby Care (April 2005 – May 2008)• Led Brand Activation initiatives for both Huggies and Drypers diaper brands in Puerto Rico – a $25 million business.• Reached agreement to supply diapers and baby wipes to a key hospital system that represented over 20% of annual births; as a result, Huggies became leader of the strategic newborn segment – key to capture new category entrants.• Improved Drypers operating margins by 8 percentage points; and increase distribution to 98%, by developing new Club-pack.• Led a cost cutting marketing research project with Ipsos Hispania that included: product development, consumer usage tests, volumetric studies, and action plans. Project resulted in transition of local Drypers brand into a lower tier Huggies product.• Created and implemented marketing plans, plus administered brand advertising & promotion budgets.Junior Brand Trade Activator – Adult Care (March 2004 – April 2005)• Managed a $4 million business in the Caribbean, which included over 20 markets with diverse cultures, economies, and needs.• Attained leadership of the incontinence category in Puerto Rico, gaining 18 percentage points of market share by expanding distribution and increasing promotion efforts outside of Drug channel.• Created and implemented marketing plans, plus administered brand advertising & promotion budgets.

Worked with Senior Brand Managers to develop plans and monitor execution of these for leading brands such as Lysol, Del Monte, Dannon’s, French’s, and Ronzoni among others.