- Lead Terakeet's Digital Outreach department with a forward-thinking, innovative approach to translating brand elements into plans and go-to-market strategies aimed at increasing organic traffic and revenue for numerous Fortune 500 brands.-Work with client PR teams to orchestrate Digital PR campaigns using proprietary customer data to create engaging industry-specific content tailored to journalists and publishers, resulting in high DA placements and content pickups.-Collaborate… Show more - Lead Terakeet's Digital Outreach department with a forward-thinking, innovative approach to translating brand elements into plans and go-to-market strategies aimed at increasing organic traffic and revenue for numerous Fortune 500 brands.-Work with client PR teams to orchestrate Digital PR campaigns using proprietary customer data to create engaging industry-specific content tailored to journalists and publishers, resulting in high DA placements and content pickups.-Collaborate harmoniously with heads of Content and SEO departments, establishing a unified approach that delivers on shared Objectives and Key Results, enhancing overall campaign outcomes significantly.-Spearheaded the adaptation of our digital outreach and PR product while actively working with the Product team to evolve our proprietary digital outreach software.-Responsible for the end-to-end operational management of the department, including contracts, budget oversight, talent acquisition, and resource allocation, while consistently meeting organizational goals and deadlines. Show less

-Assumed leadership of the Outreach department during a pivotal company transition and subsequentlyspearheaded initiatives within the department that resulted in a 134% increase in Domain Authority across all outreach placements in the client portfolio in just 90 days.-Successfully navigated the department through a transformative phase, revamping the strategic Outreach product to align with dynamic industry shifts and Google/SEO guidelines.-Directed the execution of countless… Show more -Assumed leadership of the Outreach department during a pivotal company transition and subsequentlyspearheaded initiatives within the department that resulted in a 134% increase in Domain Authority across all outreach placements in the client portfolio in just 90 days.-Successfully navigated the department through a transformative phase, revamping the strategic Outreach product to align with dynamic industry shifts and Google/SEO guidelines.-Directed the execution of countless strategic outreach & brand strategy campaigns for an array of customers across e-commerce, fin-tech, retail, healthcare, and consumer goods industries.-Fostered productive partnerships with diverse brands, seamlessly weaving their unique brand identities into our outreach strategies. This frequently entailed close coordination with customer PR and content teams.-Spearheaded the creation of a comprehensive onboarding and training program designed to decrease our time to proficiency in the role. Show less

-Stepped in as Interim Sr. Director for the Content function-Led a 60+ member team of Content Strategists and writers to deliver high-quality content that activated target audiences, increasing keyword ranking by an average of 500% across portfolio, organic traffic by up to 300%, and revenue growth by 5x.-Grew online presence and organic traffic growth for 25+ clients by executing comprehensive content plans encompassing digital channels such as web content, blog posts, and social media… Show more -Stepped in as Interim Sr. Director for the Content function-Led a 60+ member team of Content Strategists and writers to deliver high-quality content that activated target audiences, increasing keyword ranking by an average of 500% across portfolio, organic traffic by up to 300%, and revenue growth by 5x.-Grew online presence and organic traffic growth for 25+ clients by executing comprehensive content plans encompassing digital channels such as web content, blog posts, and social media (e.g. Twitter, Youtube, Facebook, LinkedIn)- Reorganized the department to match Content Specialists to the appropriate Manager based on client account, slashing content production time by 15%, enhancing performance feedback, and improving employee satisfaction-Optimized client content budgets of 15k/month-2 million/month by creating highly efficient, targeted, and brand-aligned strategies involving website content, blog posts, and social media platforms- Collaborated closely with 5+ cross-functional teams, including Digital Outreach, SEO, Product, and Design, to ensure a unified approach to content creation and messaging that aligned with the client’s overall brand strategy Show less

- Thought leader and vision caster focused on the advancement of Terakeet’s product in alignment with the evolution of the industry.- Develop and facilitate targeted training programs aimed at eliminating skill gaps across Terakeet’s employee base as they pertain to the vision and delivery of Terakeet’s product.- Assist and provide oversight in the development of high-quality, creative content for various online outlets such as blogs, websites, and social media.- Communicate and… Show more - Thought leader and vision caster focused on the advancement of Terakeet’s product in alignment with the evolution of the industry.- Develop and facilitate targeted training programs aimed at eliminating skill gaps across Terakeet’s employee base as they pertain to the vision and delivery of Terakeet’s product.- Assist and provide oversight in the development of high-quality, creative content for various online outlets such as blogs, websites, and social media.- Communicate and work in partnership with company leaders and cross-functional teams to optimize and implement programs and processes to drive results. - Act as methodology expert and facilitator for innovation teams across the company. Show less

- Analyzed team and individual performance against respective goals to drive successful delivery of service inline with client goals and objectives.- Monitored outreach campaigns against search strategy and tactical campaign objectives; proactively adjusted strategy to optimize efficiency and impact. - Maintained consistent, open communication with direct reports about current and upcoming account activity. - Analyzed and monitored the competitive landscape within which a brand… Show more - Analyzed team and individual performance against respective goals to drive successful delivery of service inline with client goals and objectives.- Monitored outreach campaigns against search strategy and tactical campaign objectives; proactively adjusted strategy to optimize efficiency and impact. - Maintained consistent, open communication with direct reports about current and upcoming account activity. - Analyzed and monitored the competitive landscape within which a brand lived to project resources/activity needed to positively influence brand visibility. Show less

- Developed outreach strategies and tactics to achieve client goals and objectives.- Coached and mentored a team of Brand Strategists (up to 12 direct reports).- Ensured consistent performance against client goals.