Jordan Johnson Email & Phone Number

Chicago, Illinois, United States

Oversee marketing efforts for 14 restaurant locations in four markets (Chicago, D.C., Las Vegas, and Florida), including three airport locationsLead marketing efforts for new restaurant concepts, rebrands, and additional growth projects within Lettuce Entertain You Lead the photo/video coordination for the Windy City Smokeout country music festival in Chicago, ILCommunicate effectively and efficiently between Company Leadership, Partners, Executive Chefs, Managers, Parties + Catering Teams, Corporate Departments Provide training, development, and support to the divisional marketing team (seven+ total including myself) and help them manage their responsibilities and overall growth

Greater Chicago Area

Lettuce Entertain You is a restaurant group comprised of over 120 restaurant locations across the U.S. Manage social media marketing and content development for 14 restaurant locations in four markets (IL, DC, Vegas, and LA area)Act as a lead content developer and coordinate with store management teams to execute photo and video shoots for all marketing purposes (at the corporate and divisional level)Strategize directly with store management teams on business goals and information, promotional events, new brand projects, and developments, etc.Oversee reputation management and community engagement and create crisis communication plans to execute seamlessly on all social media platformsConduct influencer outreach, building relationships with content developers, then analyzing and reporting on ROI to store management teamsSpearhead paid social initiatives using strategic targeting and budgeting practices to meet store business goals and improve the bottom lineAct as a liaison for marketing with Partners, General Managers, and Executive Chefs to determine store priorities and real-time social media needs Analyze and present upper management with regular social media metric reports on KPIs that are relevant to business goalsTag team on website development and maintenance, graphic design project briefs to the corporate team, press inquiries, community outreach, and anything/everything that falls under the marketing umbrella

Chicago, Illinois

Produce Alliance, LLC specializes in providing fresh produce management, procurement, and distribution services to foodservice clients across North America, the Caribbean, and beyond. Oversee all social media marketing efforts including content development and creation, account maintenance, community engagement, metric reporting, social media advertising, etc.Communicate with creatives for specific social media and marketing projects and act as main point of contact for project needs, deadlines, budget, and general project managementCollaborate on social media campaigns with PA growers, distributors, and food service concepts coordinating with their external or internal marketing teamsWork closely with sales team to fulfill marketing needs, provide collateral, and collaborate on organic and paid sales-driven social strategies Construct and carry out social media strategy for all PA events, creating and managing content/engagement before, during, and after the eventhttps://www.producealliance.com

Chicago, Illinois

NCS Madison is an event services company dedicated to creating customized IT event programs for industry leaders.Refined and revamped NCS Madison’s branding, marketing practices, and overall content developmentInitiated social media marketing strategies including: content calendar for social accounts, metric reporting, social advertising tactics, and event social strategies (pre, during, and post event)Amped up blog strategy by creating more content pertaining to trending IT topics/challenges, internal news and promotions for upcoming eventsDesigned tailored event agendas, sponsorship brochures, event programs, and other promotional materials aligning with new brandingCrafted targeted email marketing campaigns that aimed to cultivate conversion within sales team pipeline and assist in lead generationConducted daily front-end website maintenance including tracking performance and incorporating SEO tactics and Google Analytics

Naperville, Il

Gaskill Creative is a full-service agency that provides a fresh, collaborative approach to marketing, public relations, website design, and social media.As the agency’s primary content developer and strategist, I delivered high-quality marketing content for clients across a variety of industries. I effectively oversaw projects from start to finish, communicated between clients and other creatives, and ensured ongoing goals were met. Extensive agency services I managed included: social media management, email marketing, public relations, photography, print collateral projects, logo, branding, and new website ventures, and market research reports. Notable achievements: Spearheaded brand awareness and event marketing campaigns for client through social media and email platforms. This entailed: developing promotional plans, using Facebook Page/Ad Insights and Google Analytics to monitor online engagement, event registrations, and support tactical decisions. Ultimately obtained dramatic increase in registrations, and growth in online following and interactions. Led and executed a vital B2B benchmarking research project that strengthened the client’s reach and relationships within a niche market.http://www.gaskillcreative.com/

Naperville, Il

As a Camps and Conferences Manager, I worked as a direct representative of the department and the College as a whole, assisting a wide range of people both familiar and unfamiliar with the campus. My daily tasks included: providing information pertaining to the services offered by the College and the department, accommodate visiting external and internal organizations that use the campus facilities, as well as work in a supervisory role, leading teams of Camps and Conferences Assistants in performing assigned tasks and solving any issues that may arise.

Naperville, Il

In this internal environment, I constructed weekly press releases, researched and authored headline story pieces, and produced design collateral. Other responsibilities included public relations work: creating and delivering pitches to media outlets, maintaining steady, positive relationships with reporters and editors, and exploring options to further media outreach.Notable achievement: Trained incoming student workers on the department’s processes, the College’s branding and messaging strategies, and the role as a student worker/content developer in general.

Naperville, Il

Amid climbing the ranks from reporter to this role, I pioneered the organization’s digital and social media involvement, and revolutionized what that online presence can/should look like. From there, I produced timely, consistent content for all of the organization’s social media platforms. I also directed a team of reporters, photographers, and website developers on creating online brand awareness campaigns and high-quality content for the website.Notable achievement: Launched and created the first multimedia project (an interactive website),headed and allocated tasks to a team of students as the primary project manager, and enforced assigned deadlines to stay on track with project completion date.

Naperville, Il

As a Team Leader at Forever Yogurt, I aided customers in the greater Chicagoland area through the self-serving frozen yogurt experience. I provided expert advice for topping-flavor combinations (both unique and classic combos), and regularly tweeted about our FY-loving world. On top of that, I managed the daily store work, leading my team members with a "Welcome to Forever Yogurt" smile on my face.

Virtual

As a Blogger, I completed two blogs per week and engaged in social media marketing for The CollegeHelper. I conducted thorough research for each blog topic, demonstrated strong writing skills, andexperimented with different and unique writing styles.

English - Journalism & Interactive Media Studies - Convergent Media, Public Relations, Advertising, And Applied Communication, Social Media, Journalism

Activities and Societies: Digital Media/Social Media Editor of the student news organization on campus: The Chronicle/NCClinked, Played.

High School Diploma

Activities and Societies: Editor-in-Chief of Yearbook, Vice President of Junior and Senior Class, 4-year 3-sport athlete: Volleyball.