Jordan Neri Email & Phone Number

Fayetteville, Ar, Us

Boulder, Colorado, United States

• Introduce startup brand at the mass retail level, achieving placement in over 7,000 retail doors and eCommerce platforms• Present compelling product and audience insights• Leverage collaborations to introduce planet-friendly solutions and drive substantial category growth• Pioneer groundbreaking media strategies to position brand at the forefront of category innovation• Lead customer marketing strategy development, prioritizing ROI and sustainable growth• Utilize deep… Show more • Introduce startup brand at the mass retail level, achieving placement in over 7,000 retail doors and eCommerce platforms• Present compelling product and audience insights• Leverage collaborations to introduce planet-friendly solutions and drive substantial category growth• Pioneer groundbreaking media strategies to position brand at the forefront of category innovation• Lead customer marketing strategy development, prioritizing ROI and sustainable growth• Utilize deep category education to attract new customers and drive trial and repeat purchases • Maintain a test and learn environment for optimizing digital and in-store activations Show less

Boulder, Colorado, United States

Greater Denver Area

• Coordinated press conferences, media interviews, and dissemination of compelling data, elevating DPS to national prominence • Crafted talking points for high-profile stakeholders • Authored articles for national and local publications on behalf of senior-level teams• Pitched stories, media events and achievements to journalists• Managed internal and external crisis communications during significant district events• Coordinated messaging across the district's 200 schools… Show more • Coordinated press conferences, media interviews, and dissemination of compelling data, elevating DPS to national prominence • Crafted talking points for high-profile stakeholders • Authored articles for national and local publications on behalf of senior-level teams• Pitched stories, media events and achievements to journalists• Managed internal and external crisis communications during significant district events• Coordinated messaging across the district's 200 schools, ensuring fully-integrated communications• Oversaw inclusivity in messaging and channels, ensuring ADA-compliant websites, translations in multiple languages, and targeted approaches for historically underserved student groups• Developed and executed strategic communications plans to support one of the district's largest policy initiatives, the Denver Plan 2020. Ensured students, families, educators and community partners understood progress toward achieving goals.• Developed messaging and production of communications materials, including writing, designing, editing and proofreading across channels. Connected families with resources and supports to ensure students graduate college- and career-ready. Show less

Memphis, Tn

• Provided award-winning strategic direction and developed integrated marketing plans for 17 brands in healthcare and hospitality industries• Managed PR and social media efforts, reviewed content strategy and ensured posts and media pitches were on brand• Conducted comprehensive analyses of consumer preferences, product trends, and competitive landscapes, utilizing qualitative and quantitative research for rebranding and retention strategies• Supervised direct reports in client… Show more • Provided award-winning strategic direction and developed integrated marketing plans for 17 brands in healthcare and hospitality industries• Managed PR and social media efforts, reviewed content strategy and ensured posts and media pitches were on brand• Conducted comprehensive analyses of consumer preferences, product trends, and competitive landscapes, utilizing qualitative and quantitative research for rebranding and retention strategies• Supervised direct reports in client relations, project management, and media negotiations• Planned campaigns across web, social media, email, SEM, sponsorships, TV, print, outdoor advertising, direct mail and radio• Collaborated with cross-functional team to produce award-winning work: ▹ Bronze, Logo, Healthcare Advertising Awards (2016), West Cancer Center ▹ Merit, Total Ad Campaign with TV, Healthcare Marketing Awards (2016), West Cancer Center ▹ Silver, TV Spot, American Advertising Awards (2016), Methodist Healthcare & Mayo Clinic ▹ Gold, Logo, American Advertising Awards (2015), St. Benedict Show less

Greater Los Angeles Area

• Delivered engaging consumer content for Mattel, Fisher-Price, LEGO, Hasbro, Sanrio, Ticketmaster, Disney, Nestle, Unilever, and Johnson & Johnson as digital shopper marketing project manager• Managed end-to-end video and photo production for high-profile product launches, social media initiatives, and website content, ensuring alignment with brand objectives and audience preferences• Directed web site programming teams on backend development, quality assurance, and site launches•… Show more • Delivered engaging consumer content for Mattel, Fisher-Price, LEGO, Hasbro, Sanrio, Ticketmaster, Disney, Nestle, Unilever, and Johnson & Johnson as digital shopper marketing project manager• Managed end-to-end video and photo production for high-profile product launches, social media initiatives, and website content, ensuring alignment with brand objectives and audience preferences• Directed web site programming teams on backend development, quality assurance, and site launches• Pioneered product launch of innovative receipt-scanning mobile technology debuting new loyalty program for Mattel’s Hot Wheels brand• Designed first-of-its-kind video case study format that elevated campaign metrics resulting in increased marketing campaign budget• Led the highly successful and globally-recognized re-launch of Hasbro's beloved Furby brand, resulting in unprecedented "sold out" status within one week of launch, garnering widespread acclaim and industry recognition• Pioneered groundbreaking receipt-scanning mobile technology, introducing a new loyalty program for Mattel's iconic Hot Wheels brand, driving unparalleled consumer engagement and loyalty• Drove record-breaking sales and engagement during the release of Mattel's Monster High doll line, orchestrating comprehensive marketing campaigns that generated unprecedented site traffic and consumer enthusiasm• Produced Nestle’s Coffee-Mate “Free Flavor Friday” national social media campaign that significantly superseded historic levels Show less

Rogers, Arkansas

• Managed comprehensive shopper marketing initiatives for Kimberly-Clark at Walmart Headquarters, overseeing the execution of multi-channel campaigns across various platforms: displays, print ads, billboards, radio/TV spots, on-pack coupons, direct mails, emails, sites, text programs, and apps• Gained diversified knowledge of the CPG industry by closely examining category trends and key drivers, particularly at the mass retail level• Acquired strategic brand partnerships and… Show more • Managed comprehensive shopper marketing initiatives for Kimberly-Clark at Walmart Headquarters, overseeing the execution of multi-channel campaigns across various platforms: displays, print ads, billboards, radio/TV spots, on-pack coupons, direct mails, emails, sites, text programs, and apps• Gained diversified knowledge of the CPG industry by closely examining category trends and key drivers, particularly at the mass retail level• Acquired strategic brand partnerships and collaborated across research and insights team to build high- impact program plans• Analyzed all trademark and legal reviews prior to creative release for tactics implemented in 3600+ stores• Awarded “Best in Class Digital Marketing Campaign” by In-Store Marketer Show less