Responsible for driving influencer acquisition and engagement to support Mavely's platform growth and business objectives.Strategic Outreach: Design and execute targeted communication strategies to attract and onboard influencers, ensuring seamless transitions onto the platform.Engagement Management: Lead impactful phone and video interactions with influencers, converting them into active users through guided onboarding experiences.Coaching & Optimization: Conduct strategic sessions to assist influencers in account setup and maximizing earning potential.Collaboration: Partner with the Campaigns team to identify and recommend influencers for brand collaborations, ensuring seamless integration with Account Managers.Issue Resolution: Manage and escalate influencer challenges, providing timely and effective solutions to enhance user satisfaction.Sales Strategy: Develop and deliver persuasive sales pitches, effectively communicating Mavely’s value to prospective influencers.Market Research: Conduct competitive analyses and track industry trends to inform outreach strategies and enhance program effectiveness.Partnership Development: Identify and pursue new collaboration opportunities, contributing to Mavely’s growth and market expansion.Industry Engagement: Represent Mavely at industry events to network and strengthen relationships within the influencer marketing sector.Results-driven: Consistently achieving and surpassing sales and engagement targets, driving platform success and user growth.

Strengthened client relationships and drove paid media growth, enhancing customer acquisition strategies for real estate investors.Acted as the primary account liaison, educating clients on performance-driven solutions, demonstrating exceptional communication skills.

Led cross-functional teams in developing and executing full-funnel media plans for CPG brands, integrating influencer partnerships to enhance consumer engagement and achieve ROAS goals.Collaborated closely with creative, media, and analytics teams to optimize campaign performance and achieve strategic objectives.Conducted in-depth market research to identify consumer trends and insights, guiding campaign strategies and fostering product innovation.

Tinuiti is the largest independent performance marketing agency across the Triopoly of Google, Facebook, Amazon and beyond.• Supporting all cross-division client communication, projects, and deliverables• Managing all cross-division processes as it relates to internal/external communication, integrated planning, deliverables, & knowledge sharing• Ensuring & facilitating cross channel communication both internally and externally (Agendas, Action Items/Follow-Ups, Client Updates, etc.)• Supporting internal teams with cross channel budget pacing & tracking by QA'ing, updating, and monitoring the monthly budget pacing documents• Assisting in deck creation for client presentations (QBRs, Monthly/Campaign Recaps, etc.) to ensure that formatting, grammar, and flow of content is accurate and on-brand• Utilizing analytics and data tools such as Google Analytics and Tableau to assist in reporting, cross channel deliverables, and ad hoc requests• Helping identify changes in performance and/or pacing trends to review with internal & external teams• Proactively assisting larger channel team to provide thought leadership POV to clients on industry trends

Assisted Founder and CEO, Natalie Elisha Gold, Esq., with calendar planning, content creation and organization and media relations. Organized and facilitated virtual webinars by creating landing pages, creative graphics for social media advertising, and follow up communication with attendees. Helped Natalie build her new Gold Standard podcast from the ground up, launching at the end of 2020. Created pitch emails, booked guests, and wrote copy for the podcast's description on streaming platforms. Created content for social media using Canva and organized content calendars.

Executed monthly SEO goals for clients by building links to target URLs across a variety of high domain authority sites, using complex strategies positioned to identify opportunities based on individual client needs.Created relationships with bloggers, influencers and webmasters through email marketing outreach campaigns centered around link placement goals.Contributed well-written articles to sites covering different topics such as personal finance, relationships and health and fitness as a guest blogger.Exceeded link placement goals for 75% of my clients within my first 3 months of employment.Was unfortunately laid off due to business losses affected by the COVID-19 pandemic at the end of March 2020.Clients: Rothy's, Salesforce, WealthFit Money, FTD Flowers, Objective Wellness

Assisted a team of 3 sales managers and 7 account executives in drafting cutting-edge integrated marketing proposals for high-profile clients across San Diego County, such as the San Diego Padres and Sycuan Casino Resort.Created weekly content for clients, including: reports, ad copy, project recaps, and contracts.Helped refine and create new social media strategy product offerings for clients, such as Mobile Conquesting and Native Display Targeting, to support digital marketing team leads. Created a proposal that directly helped a new AE land a $10,000 hybrid digital marketing/sponsorship campaign for MyWine Society’s Blended Wine Festival.Received outstanding feedback from client Ballast Point for a creating sponsorship recap of their “Made in San Diego” event.Displayed urgency by helping 2 AEs completely reformat a $30,000 proposal for the San Diego Padres the morning of their pitch, including last minute video editing and reorganizing digital campaign planners. Constantly innovated process improvements, including creating an Excel log that helps managers better keep track of AE meetings with clientsPlayed a key role in helping our Digital Director and newly hired Digital Sales Operations Coordinator completely revamp our master sales PowerPoint deck.Took it upon myself to stay up-to-date on industry trends and proactively use that knowledge to help inform and assist account managers when creating media packages.Constantly managed multiple projects in digital advertising, as well as radio sales and promotions, since Local Media operates 3 of San Diego's top radio stations (91X, Z90 and Magic 92.5).

Set up promotion booths for 100.7 KFMBFM and The CW at events such as the San Diego County Fair and Comic ConUsed interpersonal skills and enthusiasm to engage audiences to participate in prize giveaways Ideated & contributed posts to Instagram and Facebook pagesDrove offline traffic to our social media channels

Consistently maintained monthly membership sales quota at 33%, and ran daily reports to verify totals.Employed excellent customer service skills and attention to detail in taking reservations over the phone, in person, and via email.Built client relationships and prioritized the guest experience in all interactions. Used Millennium Software to process reservations, check-ins and check-outs.

Employed copywriting skills to draft mock-ups, conversion-focused content for email campaigns, and engagement-driven social media post content.Wrote compelling content for the company's WordPress blog, publishing 3-5 articles/week.Served as media champion and monitored social media and online publications daily for new industry trends to the company to promote and test.Led photography event and trade show prep, including assembling swag bag for attendees, assisting with guest relations, and confirming last-minute details. Built and maintained vendor relationships on behalf of the company with photographers, designers, and media buyers.

Created SEO-driven content calendars to plan blog and social media content 3-6 months in advance. Reviewed online profiles of content creators to ensure high-quality authorship up to brand standards.Sourced social media channels and made strategic recommendations for Influencer client campaigns.