• Led the redesign of a web application for a technology client in the energy sector, transforming an internal tool into a customer-facing platform, enhancing UX/UI, and increasing engagement.• Managed paid social and search campaigns for eCommerce, coaching, and non-profit clients, driving customer acquisition and product adoption.• Led multi-day messaging and Sprint workshops with key stakeholders, revitalizing brand and product messaging and prototyping new concepts, delivering strategic outcomes such as improved brand positioning and innovative product ideas.• Audited websites and landing pages for eCommerce brands, optimizing conversion rates and improving customer journeys.• Built email automation campaigns, engaging prospects at different stages of the customer journey to enhance conversions and increase sales.• Developed comprehensive training materials for digital tracking tools (Pixels, Tag Manager, UTMs) to enable clients to effectively track and analyze campaign performance.• Collaborated with executive teams to support Series C funding, preparing investor presentations and materials that communicated company growth potential.• Directed content creation and management for websites and social media, maintaining brand messaging consistency and ensuring audience engagement.

• Led paid media campaigns across Facebook, Instagram, and Google, driving a 154% increase in eCommerce sales and reducing customer acquisition costs by 25%.• Developed full-stack marketing strategies including brand messaging, SEO, email, and social media, tailored for eCommerce and other clients to drive product adoption and engagement.• Transformed brand identity for multiple eCommerce clients, increasing engagement by 181% and improving website conversion rates by 277% through cohesive, cross-channel marketing.• Spearheaded scalable sales funnels and retargeting strategies, boosting website traffic by 84% and reducing acquisition costs.• Managed a team of four and external partners to execute data-driven marketing strategies for growth.• Optimized sales funnels and abandoned cart email series, increasing revenue by 29% and reducing cart abandonment by 10%.• Conceptualized and launched a new business model, creating “Publicity as a Service,” to streamline customer acquisition through automated lead generation.

• Headed up the marketing department for a fast-growth company, leveraging creative strategy, commercial acumen and compelling content creation to drive results year on year.» Created and executed organic and paid brand marketing campaigns; led to 370%+ sales revenue increase year over year.» Designed, launched, and optimized targeted social advertising campaigns; achieved 36% sales revenue increase in Southern California region. » Increased web traffic to brand website by 275% year over year; boosted Product Locator searches quarterly by an average of 137%.• Spearheaded new brand launch; launched with a line of 3 products, and achieved distribution in ~150 stores in the first year.» Created the market launch plan for the brand that included product packaging, developing a new website, creating social content, developingand managing a trade show booth, and planning and managing a handful of successful consumer events.• Directed and oversaw influencer marketing campaign that achieved 300k+ impressions via user-generated content from 44 different participants.• Developed a highly engaging new retailer launch giveaway campaign; generated 319k impressions within the target market and region.• Analyzed campaign data and metrics and created detailed quarterly reports; presented key findings and results directly to the Board of Directors.

• Created and executed digital market launch plan for new brand and product line including brand awareness social media campaign, paid social and influencer marketing. • Drove the development of new brand Xomi w/ package development, website creation, social content, and trade show participation.• Developed branded and private label products with our suppliers, leveraging knowledge of capabilities, supply, and consumer preferences.• Created and maintained company and brand websites and social media accounts, monitored traffic, created reports on engagement.• Totally revamped company’s document storage processes to fully cloud-based storage.• Ensured all documents were up-to-date and in compliance.

• Spearheaded the launch of a brand presence on 2 new social media platforms (Vine and Instagram) with engaging and relevant content creation.• Directed a campaign that utilized a brand food truck at targeted events and retailers with stops in 10 different regional markets.• Coordinated brand participation in ~5 trade shows per year; managed brand presence at ~10 large consumer events per year.• Managed multiple complex projects simultaneously, relevant to online and social media marketing materials.• Assisted in the maintenance of company websites including analytics, changes, and updates, including total website redesign and overhaul.

• Issued parking citations based on University regulations. • Setup and worked special events including conferences, commencements, move-ins. • Assisted in training student staff in giving parking citations. • Maintained kiosk machines throughout the University.