Account Executive
Current• Provide public/media/internal/community relations for ten or more B2B and B2C clients with a national presence, spanning a wide variety of industries including financial services, banking, technology, consumer, energy/utilities, law, real estate, & more.• Craft press releases, media advisories, pitches, social media content, blogs, media outreach campaigns, talking points, executive speeches, segment planners, technical/bylined articles, biographies, newsletters, internal/employee memos, graphics/logos.• Cultivate strong relationships with clients by learning their business model/goals, leading PR focused meetings, and creating regular and comprehensive media monitoring reports to track media campaign effectiveness. • Secure and staff interviews with clients and media to accomplish specific client initiatives and generate earned media coverage. • Cultivate and foster strong relationships with relevant local, national, and industry/trade media contacts across industries. • Manage/update client website content, work with the client’s community organizations, and plan/execute strategic internal communication strategies. • Support Pierpont’s internal marketing and public relations efforts to increase market awareness and secure new clients.
