Jordan Brydges, Mba Email & Phone Number

London, England, GB

• Tasked with supporting, retaining and growing Mintel's largest and most well-known clients across the Financial Services and Telecom industry. Responsibilities include:
• Along with the Enterprise Account Manager, co-facilitate client calls to share insights and gather feedback to understand business objectives.
• Monitor client usage monthly, identifying and understanding changes in usage and flagging any concerns. Additionally, working with the Account Manager to produce and deliver thorough partnership reviews for each client
• Create insightful, relevant analysis using data from internal products and services that include consumer attitudes and behavior, new product innovation, and competitive intelligence

London, England, GB

• Maintaining the existing account relationships to prove ROI to aid in the renewal and enrichment process
• Supporting clients with Mintel data with timely and thorough responses to ad-hoc client questions and research requests using the appropriate Mintel tools and services
• Understanding client objectives to understand how clients will measure the value of their Mintel subscription
• Identify new champions and revenue streams by networking throughout assigned accounts and by leveraging contacts throughout accounts

London, England, GB

• Building usage, interest, and awareness of Mintel services with clients through training and research support in order to achieve increasing renewal rates
• Proactively curating and delivering insights produced by the analyst team, ensuring that the insights are strategically aligned to the clients’ business objectives
• Respond to client requests by turning research findings into actionable insights and commentary that impact our readers’ business initiatives
• Strategize on best client service practices for Mintel’s business to drive up renewal rates

Chicago, IL, US

• Managed multiple marketing projects per the direction of the marketing team. Created content in compliance with brand strategy and principles, curating to be optimized for search engines, sharing, and distribution.
• Created social media strategy from scratch and managed accounts, achieved 80% audience increase across the social portfolio.
• Developed and managed the editorial calendar and performance metrics to ensure consistency and maintain that KPIs/goals hit targets by recording data and analytics (social insights, listening, search data).
• Implemented promotional marketing tactics that resulted in a 60% growth in lead generation from social media and decreased overall website bounce rate by 5%.
• Contributed to developing brand identity including distinctive style and tone, ensuring all content across channels fits with branding.

Chicago, Illinois, US

• Responsible for facilitating ad hoc market research at restaurants, sharing insights, and researching potential growth opportunities. Assisted in the development and implementation of marketing plans and brand.
• Collaborated with cross-functional teams on ongoing email campaigns, resulting in a 30% increased click-through rate in 2 months.
• Planned, designed, and developed web, SEO/SEM, email, and social media campaigns according to the specific needs of the company.
• Performed A/B testing on all campaigns to continually improve performance, focused on the development of testing plans, monitoring results, and presenting recommendations to business challenges.

Master Of Business Administration - Mba

Bachelor’S Degree, Marketing

Education record