Led multi-million dollar budget for a $1 billion support healthcare organization with nearly 600 retail locations. • Created and implemented marketing strategy across digital and traditional channels to increase profitability and top-line revenue while decreasing acquisition costs • Improved retention rates through enhanced digital communication programs including email and SMS, as well as a customized, automated direct mail programs • Partnered with finance to develop a… Show more Led multi-million dollar budget for a $1 billion support healthcare organization with nearly 600 retail locations. • Created and implemented marketing strategy across digital and traditional channels to increase profitability and top-line revenue while decreasing acquisition costs • Improved retention rates through enhanced digital communication programs including email and SMS, as well as a customized, automated direct mail programs • Partnered with finance to develop a comprehensive analytics platform to evaluate office performance to identify opportunities to grow and implement marketing tactics to support • Collaborated with clinical, operations, payer relations, legal, IT, and 3rd party vendors to ensure marketing programs met internal, external and regulatory standards • Built and presented marketing plans to a variety of audiences including doctors, field operators and senior leadership Show less

Led multi-million dollar budget for a $400M support healthcare organization with over 200 retail locations. • Managed the “marketing machine” team that implemented annual multi-channel marketing campaigns to meet and exceed revenue and patient flow goals for same-store offices • Created a patient retention program through digital (email, SMS) and traditional direct mail marketing to boost retention rates and reduce cost to acquire • Interfaced with an in-house graphic… Show more Led multi-million dollar budget for a $400M support healthcare organization with over 200 retail locations. • Managed the “marketing machine” team that implemented annual multi-channel marketing campaigns to meet and exceed revenue and patient flow goals for same-store offices • Created a patient retention program through digital (email, SMS) and traditional direct mail marketing to boost retention rates and reduce cost to acquire • Interfaced with an in-house graphic design team to develop digital and print marketing material • Installed a scalable customization program to empower offices to easily create local partnerships and support their local communities • Grew a fledgling direct mail program with three drops a year into strategic national campaigns resulting in over $5m in incremental revenue each year • Collaborated with FP&A to measure marketing performance and how it impacts organizational KPIs • Consulted with operational and clinical leaders on how marketing and operational tactics can create growth, specifically with rebuilding offices Show less

Led the marketing and communications efforts to increase public exposure and inspire support and fundraising growth for over 40 local programs in eight states. • Grew public exposure through strategic media partnerships and public relations and was media spokesperson in promotions and crisis situations • Increased awareness by AMIkids being named the “Best Non-Profit in Tampa Bay” as well as two local organizations winning best non-profit awards in their local communities… Show more Led the marketing and communications efforts to increase public exposure and inspire support and fundraising growth for over 40 local programs in eight states. • Grew public exposure through strategic media partnerships and public relations and was media spokesperson in promotions and crisis situations • Increased awareness by AMIkids being named the “Best Non-Profit in Tampa Bay” as well as two local organizations winning best non-profit awards in their local communities • Integrated search engine optimization in new website launch and expanded social media exposure • Developed the AMIkids Alumni Association to create and promote success stories and to bolster fundraising activities • Led the refresh of the brand and messaging to focus on helping kids achieve their true potential instead of highlighting their troubled past Show less

Led the marketing and communications efforts for a 5-star accredited chamber of commerce (top 1% nationwide) • Grew chamber membership year-over-year by improving the retention of members and acquisition of new members through digital and print media, as well as promotion of events and services • Increased public exposure through trade media partnerships, a SEO-optimized website redesign, and improved social media promotion • Utilized a content marketing strategy to engage… Show more Led the marketing and communications efforts for a 5-star accredited chamber of commerce (top 1% nationwide) • Grew chamber membership year-over-year by improving the retention of members and acquisition of new members through digital and print media, as well as promotion of events and services • Increased public exposure through trade media partnerships, a SEO-optimized website redesign, and improved social media promotion • Utilized a content marketing strategy to engage members, highlight chamber activities, and promote local businesses through weekly newsletter communications • Acted as the media spokesperson to promote chamber activities and events • Renewed the chamber’s 5-star accreditation with perfect scores in communications/marketing categories Show less

Managed client advertising portfolios and in-house publications for the island’s top agency • Directed the design and publishing of various leading tourism publications, including Discover Grenada and Spice Map • Acted as media spokesperson for promotion of the annual tourism publications • Consulted with local businesses on marketing plans and brand refreshes • Managed a team of graphic designers and operations personnel • Created and directed the design and… Show more Managed client advertising portfolios and in-house publications for the island’s top agency • Directed the design and publishing of various leading tourism publications, including Discover Grenada and Spice Map • Acted as media spokesperson for promotion of the annual tourism publications • Consulted with local businesses on marketing plans and brand refreshes • Managed a team of graphic designers and operations personnel • Created and directed the design and maintenance of a new tourism publication website and social media strategy to generate interest and additional revenue Show less

Managed long-term relationships with key customers for their payroll needs • Handled the largest clients and ranked among the top revenue generators each year • Improved retention rates with superior customer service and provided problem solving solutions • Collaborated with business development to grow customer base by highlighting value and service • Helped train new account managers and managed complex issues

Managed the sales and marketing for various promotions with top tier clients through direct sales • Handled direct sales efforts for top clients like the Minnesota Twins, Minnesota Timberwolves and Papa John’s • Worked directly with customers to see the value in our promotions and hit sales goals