- Lead quarterly performance reviews providing insights and impacts across the full funnel media buy - Oversee campaign creation, inflight optimizations, and present new opportunities amongst top vendors- Mentor analysts and sr. analysts, through coaching and education on execution of campaigns and deliverables - Effectively deliver tactical presentations to clients highlighting key opportunities within digital biddable media

- Built and managed media plans for Samsung Mobile across Video, Audio, and Mobile- Continuously optimizes and implemented new strategies across various platforms inclusive of The Trade Desk, Verizon Media, DV360, Amazon, Prisma and DCM- Full hands on keyboard duties including but not limited to: Trafficking, campaign set up, billing, reporting, maintaining & optimizing, and planning

- Managed 40-45 dealer accounts, maintaining compliance standards, and ensuring their sites operate efficiently- Provided monthly analytic reports, highlighting KPI's and making insightful recommendations based on those metrics - Created custom content unique to each website including, but not limited to, vehicle offer banners, E-Price buttons, vehicle research pages, landing pages, social media offers and much more- SME focuses in Providers and Consulting. Briefing the team through presentations and providing support directly to clients- Co-managed Shift Response tool via processing of enrollments, executing lead adjustments, hosting training on proper functionality to dealers and business centers as well as providing 24/7 contact through our support line

- Followed up on generated leads via email using CRM software or by phone - Created content and templates for emails and maintained company website to include current promotions and graphics - Managed social media accounts to stay connected with current and future residents on weekly events, service, and rental issues and to provide a positive environment during their stay- Reviewed analytics from company website to strategize and create action plans, with the goal of increasing engagement through website optimizations

- Worked in the Sponsorship Activation division of the firm - Traveled across 5 States (Michigan, Indiana, Ohio, Illinois, and Wisconsin) to execute events for clients- Managed and trained a team (on average) of 4+ staff members in order to meet event goals - Interacted with community members in order to promote various brands, client initiatives and establish positive brand association

-Developed relationships with alumni by establishing trust, with the goal of helping give back to the expansions at CMU - Received praise from alumni stemming from strong verbal communication skills- Raises hundreds of dollars for CMU through rapport on phone calls, ultimately helping aid various renovations on campus as well as numerous college departments/scholarships